66% residents in western region of India not prepared for home safety threats says Godrej Locks ‘har ghar surakshit report’

Pune, October 17, 2019: 66% residents in western region of India are not prepared to handle home safety threats such as burglaries, robberies, among others, highlights Godrej Locks ‘Har Ghar Surakshit Report: India’s Safety Paradox – Home Safety Vs Digital Safety’, conducted by Research Now. Cities in the west region seem to be more aware of home safety technologies, whereas, the east and north regions seem to be trailing behind. However, a whopping 67% population in west region are still not ready to upgrade to high-tech safety solutions for homes. While 91% people in west India find home safety technologies such as digital locks more secure, they have not felt the need of adopting it for their homes. A majority 67% do not even feel comfortable using traditional locks. Yet, they have not felt the need to adopt a digital lock for their homes. One of the main reasons being that they are less worried about home safety and hence, are not investing in advanced home safety solutions. West region of India is swift in adopting other technologies, for safety, convenience and productivity. For example, 21% change their computer passwords and 21% change banking PIN’s every 2-5 months. 55% use fingerprint sensor on smart phones. The safety option that people in west region use is mainly fingerprint and PIN, which are also available in home safety solutions, but they lag behind in embracing such technologies for their homes. Interestingly, despite such high awareness on digital safety, a substantial 59% people residing in west region are not capable of handling cybersecurity threats, as well. Commenting on Godrej LocksS ‘Har Ghar Surakshit Report’ and its findings, Mr. Shyam Motwani, Executive Vice President & Business Head, Godrej Locks & Architectural Fittings and Systems, said, “As a brand that is synonymous with trust and safety, Godrej Locks purpose is to make people aware of the importance of home safety. Har Ghar Surakshit report suggests that Indians, although feel safe at home, are unprepared to deal with home safety issues. Moreover, home safety has become secondary in this digital age. We want to encourage people to prioritize home safety just like how they secure their digital assets. In line with this vision, #HarGharSurakshit campaign will promote the larger cause of enhancing safety across homes of people in urban and rural India.”