Yardley awarded ‘India’s Most Trusted Brand’ by US body

Bengaluru, August 29, 2019: World’s oldest living brand Yardley has been declared “India’s Most Trusted Perfumes & Soaps Brand” by International Brand Consulting Corporation, USA in its Brand Research Report 2019. Manish Vyas, Vice President and Business Head of Yardley India, Wipro Consumer Care & Lighting said, “Yardley is one of the oldest known global brands. It has over 249 years of history and yet it continues to remain relevant for every new generation. In India too, the success of its recent launch like compact on the go perfumes shows that it has a good appeal amongst young millennials too. The India’s Most trusted brand award for Yardley in perfumes and Soap category is further endorsement of this appeal.” Wipro Consumer Care and Lighting acquired the premium personal care business of Yardley in India and Middle East. The House of Yardley prides itself in crafting authentic, rich and iconic English fragrances, with Lavender being its signature. With the continued patronage of loyal consumers across the globe, Yardley continues to contemporise and adapt to changing times with new fragrances every year. IBC has been conducting data survey and market research for 15 years. The 2019 report was created after a comprehensive research conducted by the American body. More than one lakh consumers across India in more than 50 cities were asked to vote for "India's Most Trusted Brand" across categories through a physical survey. The cumulative scoring of IBC team, jury members and consumer votes put Yardley on top.