New Holland Agriculture launches three new tractors; Massive displayed of farming products at Kisan Mela held at PAU campus

Ludhiana, September 22, 2016: World’s leading agriculture brand - New Holland Agriculture today launched three new tractors ranging from 35 HP to 90 HP and displayed massive farming equipments at the ongoing Kisan Mela organized today at Punjab Agriculture University, Ludhiana. Newly launch includes 3600-2, All New 5630 (75 HP) and 3630 TX Plus 4WD which were launched by Kumar Bimal, Head, Sales and Marketing, CNH Industrial (India) amidst the progressive farmers. Besides these new tractor models, the company also showcased a technologically superior Forage Harvester model FR500 from its international portfolio. It is a high capacity crop chopping machine fit to work on large fields and yet very economical to run with high fuel efficiency.

The other products on display included 3032, 4710 4WD, and 6010 4WD & 9010 4WD from the Excel series along with BC5060 Square Baler and a Pneumatic Planter. The Kisan Mela at Punjab Agriculture University (PAU) is one of the largest exhibitions of agriculture technology in the country and the preferred platform for new product launches for the manufactures of farm equipment.

Speaking on the occasion Mr Bimal said, "New Holland Agriculture continues to offer products with cutting-edge technology that meet current and future needs of the technology savvy Punjab farmers who are very close to our heart.”

Currently, Punjab has a tractor market of around 20,000 tractors per year. More than 22,000 New Holland tractors are in operation in the state presently. The company is growing its reach to every farmer with an ever expanding network of around 50 Customer Touch Points in the state.