MTV forays into Gadgets’ Space in Partnership with Soundlogic

-Launches an uber cool Gadgets’ range for the youth – MTV Fashiontronix -
Ludhiana, November 30, 2013: Taking ‘coolness’ to a complete new dimension, MTV, the leading youth iconic brand in association with Soundlogic, makers of state-of-the-art technology products, together launched an uber cool range of Gadgets for the youth – MTV Fashiontronix by Soundlogic. The range is available exclusively on www.cromaretail.com and across 40+ Croma stores for the first 60 Days. Apart from this, it is available at 300 + traditional retail outlets across the country.
MTV Fashiontronix by Soundlogic brings together the perfect confluence of MTV’s unique creative edge and Soundlogic’s technical bandwidth to deliver unmatched sound experience. The range is available in cool trendy colours that exude MTV attributes making it just as stylish as the youth today!   The range comprises Earphones; Headphones & Bluetooth enabled speakers priced between Rs. 899 and Rs. 3999.
According to Saugato Bhowmik, Business Head, Consumer Products, Viacom 18 says, “We are extremely delighted to launch this exciting new gadget range with Soundlogic. Through this partnership we are focused to empower the youth with their favorite Music on the Go... It is the perfect mix of style, design and price. So, no more compromise between funk and affordability!”
Sagar Gwallani, Director, Soundlogic adds, “We are thrilled to partner with MTV for the launch of MTV Fashiontronix range of gadgets. The entire range is designed keeping in mind the needs of the youth. It's not only, very cool and stylish but also state-of-the-art technology. Partnering with Croma, the most preferred electronic destination for today’s youth, we are confident of the range doing very well.”
Adds Ajit Joshi, CEO & Managing Director, Infiniti Retail Ltd.  “At Croma, you’ll always find the latest and the best electronics being launched first. And this time again, we are excited to be the exclusive retail partner for MTV Fashiontronix by Soundlogic. The range is funky and cool, something the youth will like instantly.”
MTV Fashiontronix range includes:
Twister –Bluetooth enabled Rugged Splash-proof speaker
Twister, as the name suggests is the most unique of the Bluetooth speakers available in the market! It is a rugged shock-proof, splash proof speaker which is apt for both indoor & outdoor usage. This is a Bluetooth enabled device and gets paired with any other Bluetooth device as seamlessly. With sound output of 3 W, the Twister comes with rechargeable battery and is available in three funky colours – Red, Blue & Black. Attractively priced at Rs. 2999, the Twister is all set to be a part of your next pool party!
 
Soundbox - Bluetooth Speaker with Microphone
Soundbox is a Bluetooth enabled speaker with built-in microphone. It’s compatible with all Bluetooth devices. The Soundbox can be used as a hands-free speaker phone device with built-in microphone and deep rich sound in a compact portable size that goes anywhere. With a sound output of 3W x 2, the Soundbox consists of a USB rechargeable built-in battery and is available at Rs. 3999.
Boom – Flat Cable Stereo Headphones with Microphone
These are ultra awesome stereo ‘over the ear’ headphones with adjustable headbands and built-in microphone. It has large ear-cups for isolated sound. Its Hands-free feature allows you to answer or end calls with a press of a button. Boom comes with a 3.5 mm stereo jack for compatibility with all types of media players. Available in three attractive colours – Black, White & Purple; the Boom is priced at Rs. 1499.
Wave - Flat Cable Stereo Earphones
Wave is a flat cable stereo earphone with ultra clear sound output and 3.5 mm stereo jack for compatibility with all music devices. It has a built-in microphone and a hands-free feature that enables you to answer or end calls at the press of a button.  Wave comes in three attractive colours – Blue, Green & Orange and is priced at Rs. 1099.
Studs – Flat Cable Metal Earphones
Studs are flat cable metallic stereo earphones with an awesome sound output. Studs along with its hands-free feature also have a 3.5 mm stereo jack for compatibility with all music devices. It has a built-in microphone and is available in three attractive metallic colours – Black, Red & Purple. Studs is smartly priced at Rs. 899. So, go and grab your today!
For all you music junkies out there… Get set to boast your individuality with the perfect combination of music, style and affordability with the exciting new range of MTV Fashiontronix by Soundlogic. Grab your pair of the trendiest gadgets and show off your style quotient!
MTV Consumer Products today extends into nearly over 15 categories, with presence in both, conventional as well as unconventional categories - Innerwear, Adventure Bikes, Lingerie, Eye-wear, Bags, Stationery, Deodorants & EDTs, Mobile Phones, Tablets and much more. MTV’s key licensees include Crusoe, Firefox, Aureole-Inspecs, BILT, J K Ansell and Swipe Telecom amongst others.
About MTV
MTV is a dynamic, vibrant experiment at the intersection of music and pop culture. M in MTV stands for multidimensional and multiplatform, engaging the millennial generation at multiple levels. Viewed in over 450 MM homes across the world, every second of everyday, someone, somewhere is consuming MTV. In India, MTV reaches over 60 MM homes, and is ranked the #1 brand in social influence with an enviable 19 MM fan following across social media. With targeted brand licensing, MTV products are available across 35 unique categories; and a buzzing MTV Live business makes MTV the universe of the young. MTV aims to entertain, lead and collaborate with young people through its evocative communication and youth relevant shows. MTV’s pro social platform MTV ACT has partnered with more than 20 prominent NGOs across issues of education, environment and recycle. MTV is loved by its audience for its cult shows like MTV Roadies, MTV Coke Studio, MTV Sound Trippin, MTV Unplugged and most recently MTV Webbed. Iconic personalities Rannvijay, Nikhil, Anusha &Bani reflect the multidimensional personality of MTV. Add to this the massively engaging digital properties like Roadies Battleground, Drive with MTV, and the big ticket Live events like MTV Video Music Awards and the MTV Bloc Parties and you have the Universe of the Young. Yes, you can run but you can never hide from MTV.