ASICS opens its seventh store at Phoenix Market City, Pune

Pune, May 17, 2016 : ASICS, the True Sport Performance brand, announced the opening of its seventh Franchise Store at Phoenix Market City, Pune. The store will showcase the latest Spring Summer 2016 collection along with the proprietary ASICS Foot Id system, andmarks another achievement for ASICS in India’s retail scene.

Speaking about the launch Rajat Khurana, Director, ASICS India Private Limited, said, “We are pleased to be entering the green city of Maharashtra. Pune is a beautifulcity with a growing interest for fitness and running. Being the education hub of India, Pune has a lot of young crowd who have taken up running and ASICS is happy to be a part of their running routine. ASICS is the only brand in India that provide FOOT ID Analysis that helps you to find the suitable shoes for yourself according to your running style.”

With an area of 871 sq ft, the ASICS store in Phoenix Market City, Pune will showcase the complete running collection, as well as ASICS latest training collection. The store is designed to present products, from shoes to apparel, through friendly, easy-to-browse displays.

ASICS Foot Id is a focal point of the ASICS shop, offering static and dynamic measurements that include foot shape analysis and gait cycle analysis. ASICS Foot Id static measures the foot shape, and ASICS Foot Id dynamicanalyzes the wearer’s running gait. It helps runners find the most suitable shoes to draw out every ounce of their performance.