SMAAASH bags ‘Images Most Admired Innovative Retail Concept of the Year’ at Images Retail Awards 2018

New Delhi: India’s acclaimed gaming and family entertainment hub SMAAASH has been awarded with ‘Images Most Admired Innovative Retail Concept of the Year’ at the 15th Annual Images Retails awards 2018 held in Mumbai on Sep 6th, 2018. There were 14 categories to the awards and some of the other participants were the likes of PVR, INOX, Croma, Bata, Reliance, Big Bazaar, Future Group and others in the list of awardees. SMAAASH was recognized for pioneering the active entertainment indoor theme park concept in India. Expressing his gratitude on receiving the award, Mr. Shripal Morakhia, Chairman SMAAASH said “SMAAASH has always stood for unique, innovative and engaging games and as we grow from strength to strength, we have tried to echo our brand focus. We are overwhelmed to have received this award and will continue our endeavor to provide more indoor theme parks where families can come and have a gala time and play different games under one roof. Also this honor would have not been possible without the support and love of entertainment seekers, I would like to thank them from the bottom of my heart and I hope we are able to satisfy their hunger for entertainment the same way in the years to come”. SMAAASH expanded its footprint from 7 centers to 33 centers in the FY 2017- 2018, with strategic acquisitions of PVR BluO & SVM. A successful summer campaign with Virat Kohli - Go SMAAASH It and expansion to 15 different cities, SMAAASH was on top gear last year - spreading smiles to 6 Million audiences. The Images Retail Awards recognize and honor excellence in every major format and category of modern retail in India. They employ a unique, 360-degree evaluation process that covers a host of operational benchmarks along with qualitative factors such as supplier relations, employee management, marketing/consumer promotions, including any other features or achievements, for the duration of the assessment.