Seven Gujarat Brands become Brand Trust leaders in India

Ahmedabad, March 5, 2015: India’s most rigorous brand evaluation, The Brand Trust Report, India Study, a comparison of the trust held in brands, has been released for 2015. AMUL, the pride of Gujarat, has been listed as India's Most Trusted Food & Beverage (F&B) brand out of a total of 185 brands listed in the category. The brand climbed 67 ranks over last year and rose to become India's 12th Most Trusted Brand this year leapfrogging several top F&B brands namely Pepsi, Coca-Cola, Britannia and Parle G. In the Category of ‘Dairy Products’ under F&B, Amul leads by a wide margin, and other brands that made it to the list are Mother dairy (All-India 230th rank) and Verka (All-India 365th rank).

N. Chandramouli, CEO, TRA, commenting on the findings of the report said, "Gujarat has a deep and long tradition of business. Business is nothing but trust incarnate. Getting Gujarat brands as category leaders in trust shows how these brands have now begun to pervade the national consciousness. Gujarat is a place that everyone looks up to, not just for governance or quality of life, but also for the quality of brands that emerge from here. The brands from the state too are in a high point of the evolutionary cycle in terms of perception."

Fortune refined oil from Adani Wilmar displaced Saffola to become Most Trusted ‘Edible Oil’ brand this year. In that category, Sundrop takes 3rd rank, followed by Sunrise & Dhara. Yet another brand from the region, Sugar Free from Zydus Wellness, has been ranked as Most Trusted brand in the ‘Artificial Sweetener’ sub-category of the F&B list. Amulya from Amul is Most Trusted ‘Dairy Whitener’ brand in India and is followed by Anik Spray in its category. In the Home Care Category, Ajanta ranks as Most Trusted Home Care Brand trouncing Nilkamal and Godrej Locks. Sintex is the Most Trusted Brand in ‘Water Tank’ in India in Household Goods Category.In the Infrastructure Category, the leader is Gujarat based Adani ranked Most Trusted Company in the category this year, followed by 2nd and 3rd ranks by Hindustan Construction Company and Jaypee Group.

These revelations were a result of The Brand Trust Report, India Study - 2015, the fifth in its series, published by TRA (formerly known as Trust Research Advisory), a leading research organisation dedicated to understanding and simplifying concepts related to Trust. This year’s study involved 13000 hours of fieldwork covering 2373 consumer-influencers across 16 cities in India and generated 5 million data points and 19,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 190 page, hardbound report is available for Rs. 14000.