IMS Noida’s community radio mobilizes students to promote small scale business and enterprises run by women
New Delhi, December 4, 2015: Women entrepreneurship plays a leading role in a country’s development. Women form a major part of small and medium enterprises across the world including in India, with many running their small yet profitable businesses from their homes.
Saluting and promoting such endeavors is a new initiative launched by Salaam Namaste Community Radio, an educational unit of IMS Noida. The radio campaign Salaam Shakti has been launched this month as an initiative to promote entrepreneurship by women and help women running small businesses promote their endeavors. Creative and entrepreneurial women who have interesting business ideas or are running their own business on small scales but lack in terms of investment and marketing tools, can use this platform to promote their work.
Through this Radio Initiative Salaam Namaste wishes to help such women who run small scale business like handicrafts, best out of waste creations, beauty, tuitions, trainings for exams, chocolate making, etc to boost their businesses and encourage others who have ideas to enter the market. The program not only promotes the creativities of these women but also draws attention to the subdued strength and potential that millions of ordinary women posses.
Salam Shakti is not the first initiative taken by Salam Namaste Community radio Station. Earlier, it initiatives such Hum Mein Dum Hai and Haandi-To Craft were some other radio programs that promoted women empowerment amongst the masses. While the former program dealt with stories of women who have made it large in life through their achievements, the later brought together all the women involved in handicrafts.
Salaam Namaste Community Radio Station[A unit Of IMS Noida ],is the first Community radio station of Noida and Ghaziabad .
Catering into Community needs and Community service ,the radio station broadcasts Educational Programes ,Social Awareness Programes ,Local Talent Programmes ,Women Empowerment etcand creates a powerful vocal platform where local dignitaries solve grievances of local people .This Radio station brings voices of Junior Rj's,connect with culture and heritage and also Inspiring Stories of Community ,also programes which connect with the Community to serve them better .
Basically ,a Radio which becomes 'Voice Of the Voice less '.
Salaam Namaste has bagged twice [2012 and 2013 ]the most coveted Manthan Award amongst 36 countries in Asia Pacific in the field of Community Service for it's innovative programe for Senior Citizens named 'Second Innings Ko Salaam ' and for the underpriviledged kids names 'Chakh De Chotu '.Salaam Namaste was also coined for the best Content driven Programe for E-Uttara Award in 2014 .
For the Community by the Community ,Salaam Namaste Community Radio Station teams up with it's Student Rj's[Students] ,Community Rj's [Community broadcasters ] ,Senior Rj's[Senior Citizens ] ,Society Rj's [Society dignitaries]and also Chotu Rj's [underpriviledged kids ],Village Rj's [ Connects from Villages in Noida ]Voice over artists ,local artisans ,Folk artists etc .
To Salute and to greet every one in the Community ,hence the name -Salaam Namaste !!!
Most recalled Programes :
1.second Innings Ko Salaam -For Senior Citizens
2.Chakh De Chotu-For Underpriviledged kids who are victims of child labor
3.Salaam Music - For Music talent in Community
4.Hum Mein hai Dum - Women Empowerment
5.Salaam Talent - For all types of talent in the Community
6.Noida Ke Sarthi- For Auto drivers
7.Dhoom Pichak Dhoom - Jr Rj's
Salaam Namaste Community Radio launches it's innovative initiative of Women Empowerment - Salaam Shakti on Dec 2nd 2015 .
It's a Radio Program which incorporates Women who are creative and work from home , on a a small scale and wish to promote their home based work ,but have difficulty in terms of investment and marketing tools etc.
Through this Radio Initiative Salaam Namaste wishes to help such women who run small scale business like handicrafts ,best out of waste creations ,beauty ,tuitions ,trainings for professional exams like GRE-TOEFFEL,choclate making ,jewellery ,Rubiks to enhance concentration skills of students ,sewing ,food styling ,women working to teach slum kids etc to empower Women by promoting their creativity and innovation through the medium of Radio .
Amongst the other Women empowerment initiatives undertaken by Salaam Namaste earlier are Radio Program Hum Mein Hai Dum - which shares the success stories of women who have made it large in their life through their achievements and are a true inspiration for others to follow .Another Radio initiative is Haandi- To-Craft which brings the creative women who are into Handicrafts .Radio Salaam Namaste not only promotes their work but also gives them an opportunity to showcase their work through stalling etc at different occasions.
Friday, December 4, 2015