Now book an Ola Prime in Ludhiana straight from the Ola mobile app

Ludhiana, December 22, 2016: Ola, India’s most popular mobile app for transportation, today announced the launch of Ola Prime on its platform in the city of Ludhiana. The city is part of the government’s ‘Smart City’ initiative and Ola has constantly worked towards enabling smart mobility for the citizens of the country for efficient, hassle-free transportation. Together with Ludhiana, Ola’s Prime service will also be expanding to Lucknow and Siliguri bringing the total number of cities where Prime operates to 13.

Using best-in-class technology, Ola aims to bring this premium experience to more and more people across the country, giving them a unique cab riding experience with Auto-Connect 4G Wi-Fi that reconnects every time the user uses any Prime across the country. Ola Prime’s proprietary feature, Auto-Connect Wi-Fi is the first-of-its-kind in the country and is in keeping with Ola’s commitment to use technology for smart mobility.

Deep Singh, Business Head - North at Ola, said, ““We are delighted to bring the Prime category to the Ola app in Ludhiana. This would provide a premium in-cab experience with 24X7 4G Wi-Fi connectivity for tourists and residents alike. This will also create a better earning opportunity for Prime drivers while giving customers the choice of booking from a sedan and a SUV based on their requirements. Our deep understanding of the Indian customer has constantly helped us create and innovate for individual use cases”.

“With Lucknow emerging as a Smart City, Ola is working towards enabling a smart connected mobility platform for the up-and-coming business class. With the wide success that Prime has received in other cities, we are confident that the uptake in Ludhiana will be impressive as well. The highly secure Auto-connect Wi-Fi feature has grown to become the third most trusted Wi-Fi network for our discerning consumers, after home and office networks”, he added.

Ludhiana is known to be the industrial hub of the state of Punjab; and with its inclusion in the ‘100 Smart cities’, there is a new class of businessmen and working class in Ludhiana that requires constant connectivity even when traveling to and from their workplace. Ola Prime would allow them this luxury while also providing them with a superior in-cab experience. Customers in Ludhiana will now be able to book a Premium Sedan and SUV rides straight from the ‘Prime’ category on the app. The category is being introduced to provide customers with the option of choosing a smaller ‘Mini’ or a bigger ‘Prime’ as and when required. Until now, both these types of cars fell under the same category. Ola Prime is available in Siliguri at just Rs 12 per km with a base fare of Rs 79 for 2 kms.

The only premium on-road service in the market today, Ola ‘Prime’ caters to business executives, entrepreneurs and young professionals who want seamless connectivity and real-time updates throughout the day. Ola ‘Prime’ also seeks to offer an affordable yet top quality alternative to driving through the painful city traffic.