Mountain Dew ‘Push for Wrestling’ truck comes to Ludhiana

Ludhiana, March 13, 2013: Wrestling is synonymous with India and has made us proud.We wrestle to win, we wrestle to go beyond! Mountain Dew, the original daring drink launches ‘Push for Wrestling’- a campaign with Sushil Kumar aimed at garnering support for reinstating wrestling as a core sport in Olympics.

Flagged off with a launch announcement in New Delhi on March 7 at the Chattarsal Stadium, the training akhada for Sushil Kumar, a Mountain Dew truck that stands for the campaign started its journey with a ceremonial push from Sushil Kumar and Yogeshwar Dutt, the wrestling heroes of India.

Over the next week, the truck will travel with the help of consumers’ push across cities in Haryana and Punjab ending its journey back in Delhi. The ‘Push for Wrestling’ truck was in Ludhiana on Tuesday. It received an enthusiastic response from the supporters.

Speaking about the campaign, Sushil Kumar, the Olympic medallist and Mountain Dew’s brand ambassador said, “Wrestling to me means the ability to overcome one’s biggest fears and challenges and move forward to be victorious. The sport is a passion not only for me but many athletes who dream of winning the ultimate recognition an athlete can aim. This decision to drop wrestling from core sport at Olympics is a retrogate step which is against the future of the sport in the country and world over. Mountain Dew has always urged consumers to shrink their fears, move ahead with a self- belief and I want to urge all supporters to do exactly that and show their support through their presence when the ‘Push for Wrestling’ truck arrives in their city.”

Ruchira Jaitly, Category Director- Flavours, PepsiCo India added, “Mountain Dew has always believed in staying true to one’s convictions and moving forward in the face of constraints with a ‘never say die’ attitude. This campaign urges all supporters who love the sport to extend their full support to the wrestlers for the cause of getting the sport reinstated.”