Cremica aims to become the No.1 Biscuit brand in Punjab Region
Author(s): City Air NewsOver the next two years company intends to further strengthen its product portfolio by launching new products Ludhiana, July 15, 2015: Mrs.Bectors Foods Specialities Limited recently conducted its Annual ‘Punjab...
cityairnews
Jul 15, 2015 12:30
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Over the next two years company intends to further strengthen its product portfolio by launching new products
Ludhiana, July 15, 2015: Mrs.Bectors Foods Specialities Limited recently conducted its Annual ‘Punjab State Distributors Meet’ 2015- 16 at the Maharaja Regency Hotel, Ludhiana. The event was hosted by the company and was attended by 500 plus strong distributor network of the company.
The gathering was addressed by the eminent personalities such as Mr.Anoop Bector, M.D, Mrs.Bectors Foods Specialities Limited and Mr.Vishal Malik, Head Sales and Marketing. The company highlighted the developments that are being done in terms of infrastructure, manpower, facilities etc. In the coming years the company will be investing heavily in developing its infrastructural facilities.
Cremica is the second largest biscuit brand in Greater Punjab and intends to become the No.1 player in the segment by 2016. While the company has an extremely strong distribution network in Punjab region it further plans to invest in strengthening the distribution network to ensure deeper coverage and depth in key Punjab towns and conquer the rural Punjab area.
The company has been growing at the rapid pace of 25 % consistently over the past couple of years. It has been very aggressive in its new product launches and its investments in the domestic market. Over the next two years company intends to further strengthen its product portfolio by launching new products.
The dinner and cocktail event was the occasion to meet all its channel partners who have been instrumental in the company’s success and gear them up for the road ahead.
Date:
Wednesday, July 15, 2015
