CavinKare-MMA invites nominations for the 5th edition of Chinnikrishnan Innovation Awards

Chennai, June 3, 2016 : CavinKare-MMA invites nominations from across Tamil Nadu and Puducherry for the 5thedition of Chinnikrishnan Innovation Awards, which to be held in September this year. This CSR initiative has been instituted in the memory of Late Shri R. Chinnikrishnan, the man who pioneered the sachet revolution in India, to felicitate aspiring innovative entrepreneurs.

Participants who are citizens of India and entrepreneurs with an annual turnover of not more than Rs. 25 Crores, running innovative enterprises headquartered in Tamil Nadu and Puducherry are eligible to apply. Last date for submission of nomination forms is 20th of June 2016. The entries will be shortlisted by a panel of Jury members on the basis of uniqueness, scalability and beneficial to the people. Besides the prestigious awards, CavinKare and MMA will function as mentor and guide the awardees in enhancing their venture. CavinKare-MMA will not take any financial stake in the companies chosen for the award as part of this CSR initiative.

Mr. CK Ranganathan, Chairman & Managing Director of CavinKare Pvt. Ltd. said; “Successful businesses not only respond to their current customer or organizational requirements, they foresee future needs and develop an idea, product or service that allows them to meet future demand effectively. To make our society a better place to live, we need to support emerging entrepreneurs who strive to make a difference. For the last few years, the support and encouragement we have received has been overwhelming. The joint effort of CavinKare in association of MMA has made it possible for us to successfully host this program for the fifth consecutive year. “

The previous edition honored Prof M Manivannan of Merkel Haptic Systems for his outstanding contribution and excellence in Innovation in the field of high fidelity affordable mannequin for effective “Cardio Pulmonary Resuscitation (CPR) Training “ with focus on social relevance, Mr. P.A.Sekar of P.A.Sekar Scientific Research Center for his outstanding contribution and excellence in Innovation in warping machine for the betterment of weaving community by infusing new techniques and process to maximize the productivity and minimize the workload andMr. V. Ramachandran of GloLifecare Equipments Pvt. Ltd. for his outstanding contribution in inventing feminine hygiene equipment - destroyer of sanitary napkins. These awardees were selected out of 106 applicants.

Late Shri R. Chinnikrishnan was a true visionary of his time. He pioneered the concept of selling shampoos in a sachet at a time where shampoos were available only in bottles. His idea in no time swept through the rural market paving way to a revolution. His ideas were based on the simple philosophy that "what the rich man can enjoy, the poor man should be able to afford". CavinKare has taken the responsibility of following the golden words of Late Shri R. Chinnikrishnan.