Blaupunkt – the sound that drives Ayushmann Khurrana

The German based infotainment giant partners with the youth icon to be their Brand Ambassador
Blaupunkt India, the Germany based leading car infotainment brand today announced the appointment of multi-faceted actor, singer, composer - Ayushmann Khurrana as their Brand Ambassador.
The brand that epitomises quality, contemporary style, innovation and superior sound, was looking for a face in India that would personify these core values.
Taking this association a step further, Blaupunkt is the official sound partner of Ayushmann’s new soft rock love ballad single “O Heeriye!’ in which he is seen using Blaupunkt’s recently launched premium headphones - Style.
Commenting on the same, Preeti Bakshi, Marketing Head for Blaupunkt India said, ‘AYK and Blaupunkt are both recognised for great music, innovation, and cool style. We are very excited to partner with Ayushmann and together we will further accelerate the connect of Blaupunkt products with Indian youth and young at heart.”
“My association with Blaupunkt goes back a long way, my first music system was a Blaupunkt and to now partner with the brand, is an honour. Music is an integral part of my life and Blaupunkt’s premium sound takes the music experience to a very different level – be it in the car or at home. For me, quality and innovation play an equally important role, which is reflected in every product of the Blaupunkt range,” said Ayushmann Khurrana.
About Blaupunkt    
Blaupunkt (meaning “blue point” in German) is recognised as a symbol of German quality and innovation since 1928. It is one of the world’s leading car infotainment brands and has shaped the in-car entertainment industry for over 80 years. Blaupunkt has a history of innovation and firsts - from the first car radio in 1932 to the first radio with FM, first digital radio, first radio with video navigation, first RDS radio, first drive-less radio, to more recently the world’s first internet radio in 2009.  
Blaupunkt is today an infotainment partner of choice to the world’s leading passenger car OEs including VW, Audi, Bentley, Porsche, GM, Proton, Hyundai, Kia, Tata, Suzuki, Mahindra as well as a number of commercial vehicle providers including Fuso, Isuzu, Fendt, Lada, Claas, CAT etc.
The company is headquartered in Hildesheim, Germany and is part of Aurelius AG with revenue in excess of one billion euro and operations worldwide. In India, the company is headquartered in Mumbai with distribution through 3000+ retailers across all states and a service footprint of 130+ locations.