BIBA Launches Its First Store in Serilingampally

Hyderabad, May 19, 2016: Famous for its National Parks and beautiful ancient temples, the state of Telangana all set to welcome new age trend to its doorstep. Spreading its branches all across the country BIBA- the ethnic apparel brand, has now launched its first ever store in the Serilingampally, Telangana. Spread over 1180 sqft, the new store offers the recently launched Summer – Spring Collection by BIBA along with their classic Salwar-Kameez, ethnic Mix n Match Kurtas, Unstitched Fabrics and BIBA Girls-the much loved Kids collection.

Commenting on this launch, Mr. Siddharath Bindra, Managing Director, BIBA said, “We are very happy to launch this new store in the city. With the launch of this premium store in Serilingampally, we have reinforced our plans to expand the reach to a wider customer base across the demographics. BIBA ethnics have always been about maintaining the cultural values without compromising on the style quotient .With the wide variety of best possible choices in ethnic wear category in this store, we are confident of providing a best-in-class shopping experience to our customers in Serilingampally.”

The new store launch falls in line with BIBA’s vision of fast yet steady expansion in the country. It’s been almost 27 years since BIBA’s inception in Mumbai and since then, it has indeed carved a niche position for itself in the retail apparels segment. BIBA a name equivalent to trendy, vibrant yet affordable ethnic wear in India, has always stood up to its foresight of identifying the potential of smaller markets and that has really helped the brand in creating a huge fan base across the country.