The art and aesthetic behind Indian cinema was presented on one, high-end platform as BollyGoods Edition 2, London made its debut in the Capital on Monday 2nd May at The Dorchester, Mayfair. The exhibition of celluloid inspired fashion, design, art and lifestyle was founded by Delhi entrepreneur Promila Jain Bahri; promoted in the UK by fashion and lifestyle influencer Shivani Ahluwalia; and inaugurated by First Lady of Bollywood Gauri Khan – Indian film producer; co-founder of film production and distribution company, Red Chillies Entertainments; interior designer; wife of superstar, Shah Rukh Khan; and one of the most stylish women in Bollywood.
BollyGoods Edition 2, London presented the collections of fashion designers, jewellers, couturiers and artists who cater to the world of Indian cinema, including prêt collections by red carpet favourites Gauri & Nainika and Manish Arora. Among the jewellers exhibiting was Shri Hari Diagems by Vinay Gupta, who created the exquisite jewellery worn by Deepika Padukone in costume drama, Bajirao Mastani, while also designing wedding jewellery for Mira Rajput and commissioned pieces for actresses such as Kriti Sanon and Nimrat Kaur. Further jewellery exhibitors included Roshni Chopra, actress, television presenter winner of NDTV Imagines reality show and now designer, while music artist Kanika Kapoor also presented her latest collection of traditional wear.
BollyGoods is the brainchild of Delhi-based entrepreneur, Promila Jain Bahri. She said, “We’re delighted by the tremendous response and welcome that BollyGoods has received today in London. I wanted to celebrate and share the creativity from the celluloid world globally. BollyGoods is all about design and the lifestyle of the stars. People love Bollywood and are hugely influenced by its fashion and lifestyle. That’s what I want to share with discerning fans and, after several successful events in India, we have now brought BollyGoods to the UK for the first time.”
Promoting BollyGoods Edition 2, London in the UK was London-based luxury consultant, influencer and stylist, Shivani Ahluwalia. She said, “Today has given us the opportunity to showcase the art, craft and design that is synonymous with Bollywood to discerning buyers of luxury pieces and Bollywood enthusiasts alike. We are extremely proud of what we have achieved today and we look forward to hosting the second edition of BollyGoods in London soon.”
BollyGoods Edition 2’s official charity partner was The British Asian Trust, founded in 2007 by HRH The Prince of Wales. Focusing on South Asia, a region where 500 million people survive on less than $2 a day, the Trust understand that the root causes of poverty go beyond a shortage of money, food and shelter. Complex issues with education, healthcare and employment opportunities keep many people on the margins. In response to this need, their programmes work to improve the quality of education, facilitate skills and training to support livelihoods, highlight the urgent need to combat child trafficking and to break the silence about mental health issues. To date, they have had a positive impact on the lives of more than 3 million people through a pioneering approach of collective giving to create impactful and sustainable change.