Verka topped in Milk testing by Consumer Voice
Author(s): City Air NewsLudhiana, July 20, 2015: In the recent milk testing by Consumer Voice, Verka Gold has topped the full cream milk category with a score of 88 out of 100. Consumer Voice is a voluntary action group consisting of academicians,...
cityairnews
Jul 20, 2015 12:30
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Ludhiana, July 20, 2015: In the recent milk testing by Consumer Voice, Verka Gold has topped the full cream milk category with a score of 88 out of 100. Consumer Voice is a voluntary action group consisting of academicians, professionals and volunteers, working in the area of consumer education to create informed consumers.
In the milk testing done by a NABL accredited laboratory, Verka registered the highest milk fat at 6.69%. Apart from Verka, Madhusudan and Gokul, all other brands could barely meet the minimum requirement of Indian standard and FSS rules that is 6%. Verka also has a lower saturated fat of 3.52% which is good for health as high saturated fat leads to increase in levels of bad cholesterol in the blood. The tests also showed lower cholesterol content of 8.67mg/100g in Verka as against high cholesterol content of 12.48 mg/100g in Amul. Verka milk is also loaded with Calcium and Vitamin A, required for healthy bones and teeth, immunity and good eyesight.
Verka was subjected to adulteration tests for neutralizers, detergents, urea, caustic soda, formaldehyde and melamine, in addition to microbiological and sensory tests. It tested negative on the adulterants and high on nutritional value.
Speaking about the results, Mr. Manjit Brar, MD MILKFED said, “Our stringent quality assurance process is meticulously followed at all the Verka plants to ensure that our customers receive high quality and nutritious products. We have a legacy of purity and quality for over 50 years. The testing results showcase our commitment to our customers and our adherence to the promise of purity. We are in the process of upgradation of our plants to enhance the quality of the existing products and to bring more innovative products to our valued customers. ”
The testing was done on 12 milk brands. These twelve brands are Verka Gold, Paras Gold, Para, Mother Dairy, Reliance daily life, Madhusduan, Gopaljee Ananda, Amul Gold, Gokul, Saras Gold, DMS and Vita Gold.
Consumer Voice has recommended Verka as the top performer in the milk sector.
Date:
Monday, July 20, 2015
