Usha International associates with the first India Quilt Festival 2019

Usha International, one of India’s leading household consumer durable company has announced its association as education sponsor of the first India Quilt Festival (IQF 2019), to be held in Chennai from 25-27 January, 2019. With the aim of reviving and promoting quilting as an art form and a commercially viable craft, this association aims at providing a platform to quilting enthusiasts of all levels of competence, with the opportunity to hone their skills. Usha’s association with IQF 2019 underscores its commitment to promoting sewing and the joy associated with learning to create. IQF 2019 includes a Quilt show competition, where quilters from India and overseas are invited to participate and showcase their quilts. The winner will be awarded with the ‘Usha Award for Excellence in Quilting’. Talking about the association, Mr. Harvinder Singh, President – Sewing Machines & Appliances, Usha International Ltd, said, “As pioneers of sewing machines in India, Usha is proud to be associated with India’s first Quilt Festival. With this association, we are looking to not just promoting various quilting techniques but to also showcase how the Usha Janome sewing machines equipped with Japanese technology, can cater to a wide variety of sewing needs – be it sewing, quilting or embroidery. With this platform, we aim/hope to inspire people to create, innovate and elevate the experience of sewing to an art, for all age groups of consumers.” The education segment at the festival sponsored by Usha includes workshops and lectures, comprising a faculty of leading international and Indian quilting experts like Pat Archibald, Patrick J. Finn, Heather Grant and Shruti Dandekar among others. Pat Archibald will conduct three workshops with 20 participants in each workshop. Pat would make participants work with Usha Dream Maker 120, using various stitching techniques thereby showcasing the versatility of this sewing machine from Usha. These workshops will be held at Welcom Hotel, Cathedral Road, Chennai. Usha International is a leading player in the sewing machine industry in India with a range that includes Straight Stitch Machines, Industrial Machines, Automatic Zig Zag Machines and Computerized Embroidery Machines. The computerized embroidery range also has machines like Dream Maker 120, and Memory Craft 15000 that comes with additional features and software applications to do specialised quilting. Ensuring that its sewing machines offer customers superior technology empowering them to get the most out of their machine whether it is sewing, embroidering, or then quilting, Usha has always been ahead of the curve.