Samsung Strengthens its Air Purifiers’ Portfolio with the launch of AX5500

Fresh air anytime, anywhere - Samsung AX5500 gives you powerful air purification with front air inflow & 3 way airflow, which has digital display to monitor pollution & filter life; plus it’s easy to move Chandigarh, October 3, 2018: Samsung India, the country’s most trusted consumer electronics brand, today announced the launch of its new Air Purifier – the Innovation packed AX5500 that can rapidly purify your living spaces with aerodynamic air flow technology. With the launch of AX5500 series, Samsung will now have its product presence across entry, mid and premium price segments. Samsung AX5500 comes with the capability of drawing air inside from the front side, covering a wider area that removes ultrafine dust, harmful viruses and gases with its 4-step purification system. Samsung AX5500 has Dual Smart Sensor that detects the air quality in real time and the Air Digital Display numerically shows PM2.5/ PM10/ Gas Pollution Level to the consumers, so you can be sure that you’re breathing clean air. The first-of-its-kind Filter Life Indicator lets you track the life of the filter and help users to plan their next filter purchase. Equipped with 360° wheels, the product can be easily moved anytime and anywhere based on the requirement. “We are excited to bring in this new air-purifier – Samsung AX5500 - to the market. Our current range of Air Purifiers has seen exceptional response from our consumers and this new mid-segment entrant will complete the entire portfolio of purifiers. At Samsung, consumers are at the core of every innovation. We listen to our consumers and bring out meaningful innovations that make their lives better. With this product, we now cater to consumers, across segments,” said Mr. Rajeev Bhutani, Vice President, Consumer Electronics Business, Samsung India.