One day Workshop on Advertisement and Interview Skills

Jalandhar, January 29, 2015: One day workshop on the twin themes of Interview Skills and Advertisement in Social Media and Facebook was organised in Apeejay College of Fine Arts, Jalandhar for the final year students of Commerce, Design and IT streams in which Dr.Jyoti Doval and Dr. Etinder Pal Singh were the resource persons respectively. Dr.Doval who is a marketing practitioner with more than 14 years of experience in media marketing, sales, corporate training and teaching gave a detailed insight into the dos and don'ts of appearing for interviews in the corporate sector. She also suggested responses for typical interview questions and rationale behind them. She shared her experiences as a lead facilitator for softer skills in the corporate sector and also her experience as a Marketing in business communication teacher in Apeejay School of Management, New Delhi.

Dr. Etinder Pal Singh who was Director, Executive development with Northpoint Centre of Learning, A Lintas Group Initiative and is currently working as Professor of Marketing and Program Head- PGDM, at Apeejay School of Management, New Delhi stated that because of the techno savvy behaviour of the people there is a trend of online shopping for which advertisement on social media websites play a important role. The interactive sessions were well attended by the students who will benefit from the knowledge gained in these sessions as they enter the mainstream of the corporate world, said Dr. Sucharita, Principal of the college while talking about the workshop.