Mercedes-Benz intensifies its product offensive

Chandigarh, March 25, 2015: Mercedes-Benz today underscored its claim of combining refined sportiness with luxury for discerning Indian consumers with the simultaneous launch of two specialty cars, the new CLS-Class Coupé and the E-Class Cabriolet. Pursuing an intense product drive in sync with its ‘15 in 15’ strategy, the company has now introduced five new products in the market this year, of which three new models are introduced in the month of March. This underlines Mercedes-Benz’s strong consumer focus and product offensive planned for 2015. By bringing the best products from its global portfolio into the country, the Three Pointed Star continues to provide appealing options to customers delving the top end of the luxury car spectrum. The CLS-Class Coupé and the E-Class Cabriolet were launched by Eberhard Kern, Managing Director & CEO, Mercedes-Benz India in Delhi. Both the cars will be available for sale at dealerships across India as CBU (completely built unit). 

Eberhard Kern, Managing Director & CEO, Mercedes-Benz India said, “Mercedes-Benz is synonymous with luxury and we are at the forefront of providing the most luxurious cars to our discerning customers. This year we have already introduced a diverse range of cars for the Indian market which we are confident, will continuously fascinate and delight our customers. The CLS-Class Coupé and the E-Class Cabriolet are two of the most attractively designed products which evoke unparalleled motoring passion and are fine examples of our ‘top of pyramid’ product strategy. We are also introducing for the first time in India, Mercedes-Benz Apps which takes the COMAND Online internet connectivity to the next level. The cloud based Apps provide convenient access to a wide range of some of the most popular apps and services on the internet. We are confident that today’s tech savvy, on the move customers and enthusiasts will be thrilled to experience these in Mercedes-Benz range of cars.” 

The four-seater Mercedes-Benz E-Class Cabriolet is the most desirable vehicle at the top end segment. By combining intelligent, efficient technology with luxurious equipment that offers superb comfort, it indulges with a passion fit for superlative driving. That is why this car is a highlight of the successful E-Class family. The design of the exterior and interior alike is fresh and sharp, as befits many of the stand-out new technical aspects. New additions include a powerful and efficient six-cylinder petrol engine, premium interiors, safety features and trend-setting assistance systems. Visually, the Cabriolet draws on the new Mercedes-Benz design idiom. Exclusive, luxurious equipment for sublime refinement underlines the close affinity with the E-Class family.

“Three words sum up the E-Class Cabriolet: captivating, athletic, passionate. This sensational cabriolet, with many innovative appointments, offers first-class comfort for four occupants with ample space. With its striking design features, state-of-the-art product innovations, safety and assistance systems, the E-Class Cabriolet becomes a truly aspirational car. This cabriolet is a perfect synthesis of design and engineering excellence, and the refinement achieved by this design whets the appetite for long trips – be on winding routes or wide tree-lined roads. With its many unique features, the E-Class Cabriolet has once again secured its unparalleled dominance in the competitive environment.” Kern added.

The high-quality, exquisitely finished materials enriched by elegant detailing create an ideal environment for exciting and sporty motoring in the E-Class Cabriolet, thanks to the reduced noise level. With its four seats, the new E-Class Cabriolet is generous when it comes to space for the rear passengers; ensuring that even longer trips are enjoyed in complete comfort from start to finish.

The new CLS-Class Coupé sees Mercedes-Benz extending its portfolio of exclusive lifestyle vehicles, offering a clear yet emotional and sporty design along with innovative engineering. The key highlights of the CLS 250 CDI include an efficient, new diesel engine and new high-performance MULTIBEAM LED headlamps, which transcends the lighting system into an all-new dimension. With the high-quality refined interiors, the CLS 250 CDI fosters a tangible feeling of modern luxury. The four-door CLS Coupé looks more dominant and athletic than ever before. Driving enjoyment and safety are enhanced by innovative driver assistance systems as well as by the latest engine and transmission technology.

"The CLS Coupé has always been a design icon on wheels. Its exciting design and thrilling proportions have been subtly adapted and we are confident that this will once again set the customers’ pulse racing. The CLS Coupé makes trips most pleasurable with its extensive range of standard equipment and appointments, including a 20.3 cm display and new interior colour schemes which create special surroundings for special moments. The new high-tech additions such as the innovative MULTIBEAM LED headlamps also give the car a technological leadership position.” Kern further added.