Maharaja Whiteline Launches an All-New range of Desert and Personal Air Coolers

New Delhi, April 19, 2016: Maharaja Whiteline became Groupe SEB India (P) Ltd.in 2014 and is the country’s leading consumer durable brand in the air coolers, mixer grinders, juicer mixer grinders and room heaters category enjoying immense brand equity within the space. With summers just round the corner, the brand has unveiled its new range of Desert and Personal Air coolers. The range comprises of 3 desert and 6 personal coolers. All the models are aesthetically superior, performance driven and energy efficient models which are certain to be a great addition for your home this summer season. These new variants are amongst the best offerings within the category. All of them have been developed after gaining years of experience in the category and are a resultant of thrust on R&D with European quality consciousness. These air coolers boasts of high in-class air delivery and air throw distance in addition to energy efficiency, thus a perfect companion for the sweltering heat.
The series comprises of three hi-comfort Desert coolers and seven well-designed Personal coolers, namely, Blizzard 60, Atlanto+ andAtlanto in Desert Air Cooler category and Frostair10 and 22, Torrent 30 and 18,Blizzard 50 and 20 in Personal Air Coolercategory.All the models comprise of castor wheels for easy movement around the house. A 3 speed blower control is accompanied by 4-way air deflection which ensures even coolingin through the room.
Commenting on the launch, Mr. Shirish Khedkar, Senior Vice President – Sales, Groupe SEB India (P) Ltd. said “Groupe SEB India saw a great season in 2014 as well as 2015 despite a muted industry performance and now we are determined to replicate this performance and consolidate our position as a leading player in the Air Cooler category. We did tremendously well last year on the back of a refreshed product line-up, which will remain to be our focus area along with an aesthetically superior range in season 2016”
He added, “Being a leading home appliances brand, our objective has always been to create thought through solutions for the existing and new segment of buyers. Both our desert and personal air cooler range launch is in line with the same vision. With all the new features, this range is an ideal fit for the tropical Indian summers which are known to be extremely hot and humid, especially in the northern region of the country.”