Ludhiana news- IICE- The City Crawl comes to City… Bigger & Better

Ludhiana, September 6, 2013: For the first time ever, Ludhiana is going to be enveloped in youthful exuberance and pulsating enigma to make you Experience What You Haven’t!!! The young girls will be seen auditioning for The City Crawl, first ever reality show by IICE.  This larger than life nationwide road journey will see a bandwagon of celebrities hunting for the 'hottest & quirkiest girl' in India for which the auditions will be held at HYPE- Urban Hara, Ludhiana on September 7.

The doors for auditions will be thrown open beginning 10 am for the beautiful girls to stand a chance and set themselves apart from the crowd. Contestants will be auditioned by renowned names from the music fraternity such as country's heartthrob Suryaveer Hooja, popular Abhay Singh DJ Sumit Sethi, DJ Khushi & DJ Barkha Gagandeep . Besides their alluring beauty, the contestants will be judged on their attitude, elegance, wit, spirit and charm.  Additionally VJ Suparna & VJ Yla will keep the enthusiasm alive by their quirky acts. Followed by the auditions, the show will witness an after party called - IICE Freeze.

IICE- The City Crawl will then head to Bhubaneshwar, Delhi, Chandigarh, Jaipur, Udaipur, Indore, Mumbai, Pune, Hyderabad and ultimately to Goa to see the Grand Finale on September 29. The chosen contestants from across the country will then battle it out for the coveted title, “IICE – The Hottest Girl of India”. The winner of the show gets a chance to live the dream of her choice by the support of IICE- The City Crawl.

Fashionista and IICE Brand Ambassador, Mallaika Arora Khan, will add glamour to the show, while Ramola Bachchan offers the final contestants her dedicated and impeccable grooming sessions to the chosen contestants. One of the industry's most accomplished names, Haider Khan (Ace Photographer) will be adding value to the show by conducting the photo shoot.

IICE – The City Crawl is all about experiencing what you haven’t so far and is a unique high voltage and fun filled hunt for the hottest girl in India who would be a complete head turner, not just with her looks but with her cool attitude as well.  It will be a trend-setter in creating a new vibe, energy and spirit for the young girls from all across the country giving them a platform to follow their dreams.

Brace yourself and get ready to experience what you haven’t by joining this exhilarating road trip- IICE - The City Crawl. So all you go getters, head to your nearest venue for the auditions and you never know you might be the lucky one to be, “IICE – The Hottest Girl of India”