LEGO STRENGTHENS ITS PORTFOLIO IN INDIA WITH THE LARGEST JURASSIC WORLD COLLECTION

Chandigarh, August 20, 2018: LEGO Group and the Universal Brand Development (UBC) announce the launch of their largest Jurassic World collection in India. The collection offers an expanded line of construction sets, new animated content and a lifestyle collection. It offers 13 construction sets that span every LEGO age category, as well as two all-new, animated videos, and an assortment of soft toys and collectibles to reach audiences beyond the traditional toy section.

Commenting on the collection, Mr. Rohan Mathur, Head of Marketing; Emerging Asia Lego, said “LEGO as a brand has evolved from being a children specific toy brand to a brand that people from all walks of life can relate to. The LEGO brand globally boasts of diverse collection, from the Marvel Super Heroes sets to the Star Wars collection, and LEGO as a brand has redefined itself to include the biggest target market: “the millennials”. The Jurassic World collection which is selling out fast globally aligns to LEGO’s vision of inventing the future of play and tapping into new passion points to create and connect.”

The organized toy market is on a rise with customers more conscious about brands and quality and preferring to buy from renowned brands. With parents getting conscious of the material their kids consume, there is a gradual shift towards educational toys which provides not only entertainment but also provides learning to the audience.