Lechal partners with Croma to boost sales in India

Lechal to be now available at Croma stores across Mumbai, Delhi, Bangalore and Hyderabad
Mumbai, April 18 2017: LECHAL, the world’s first haptic-based interactive insoles today announced its partnership with Tata-owned consumer durables retail chain – Croma for its offline distribution. Priced at INR 6,999, Lechal unisex insoles will be available at all Croma outlets across Mumbai, Delhi, Bangalore and Hyderabad. This alliance will also foray Lechal’s first ever offline distribution in India.

Speaking on the partnership with Croma, Krispian Lawrence, Founder and CEO Ducere Technologies said “We are happy to announce our partnership with Croma, one of the biggest consumer durable retail chains in the country. Earlier this year we announced our partnership with Amazon Launchpad to boost our online sales and now with Croma to expand our reach to a wider consumer base. With union of these two big alliances this year, we truly believe to have a balanced business outcome.”

Lechal is one of its kind wearable technology product that is GPS navigated that helps one track their direction, keeps a record for their route and checks their fitness levels. The stylish smart insoles can slip into footwear like any other. By pairing the insoles with the Lechal app to track Maps via Bluetooth, the user can set a destination and receive directions via haptic vibrations on his/her feet making any journey truly hands-free. The Lechal app is available on both android & IOS enabled devices.