Learn how to increase brand engagement through creation and distribution of content using owned digital channel approach

Digital technology has rapidly evolved in the last decade, and so too has the way people communicate. Businesses can no longer rely solely on traditional business models to build brand awareness.

In today’s interconnected, hyperaware world, brand awareness and brand engagement are synonymous. We are in the age of digital brand engagement, where brands need to participate in, and inspire, a two-way conversation with their consumers.

edX’s New Course on Digital Branding and Engagement will teach learners about this shift and how it has altered the way brands communicate with their audiences. They will learn about the challenges of managing a digital brand and how rich and compelling content, combined with digital distribution, are integral to brand engagement.

Taught by Curtin University, Digital Branding and Engagement course kicks off on April 4. Facilitated by an expert in digital communication management, Associate Professor Sonia Dickinson, the course will teach learners about the inter-relationship between paid, owned and earned media, consumer change and how it is altering brand communications, content marketing and how owned content can be distributed across company-owned digital media assets and the value of Earned Media.