KEI Industries associates with 26 television channels to strengthen brand leadership across country

New Delhi, September 20, 2019: The country’s leading wire and cable manufacturer, KEI Industries Ltd today announced its strategic association with 26 leading channels to brace its brand leadership.

Considering the festive season sentiments and cultural diversity of the country, the company has decided to make its presence at every television space be it news, movies, prime time soaps, comedy shows or reality shows.

All set to awe the television audience with its series of highly entertaining and rib-tickling TV spots, the company aims to spread the word around the importance of using good quality wires with their campaign, ‘Har Tension Sahe Chalti Rahe’.

The association spread to the 26 channels are - NDTV India, Zee News, ABP News, News24, Dilli Aajtak, Aajtak, India Today, Sun TV, Asianet News, Polimer News, Puthiya Thalaimurai, Vijay TV, Kappa TV, Asianet, Manorama News, Mathrubhumi TV, Asianet Movies, Zee Marathi, Fakt Marathi, Sab TV, News Live, IS TV Network, LPS, Pratidin TV, Zee Bangla, ABP Ananda and 24 Ghanta.

Adding more regional essence to it, the company will air its campaign on prominent shows such as Tarak Mehta Ka Oolta Chasma, Didi No1, Dadagiri by Saurav Ganguly, Mrs Mukhyamantri, K-13, Chala Hawa Yeu Dya, etc.

Speaking on the partnership, Anil Gupta, Chairman cum Managing Director, KEI Industries Ltd said, “The associations represent a vital step forward for us as we continue to explore opportunities to expand our offerings globally. We continue to deepen our engagement with our channel partners to realize our shared goal of serving end-users efficiently and effectively. We successfully raised our pitch in brand promotion through various communication channels. These partnerships are a gateway for us to experience and build a whole new customer segment as these channels give us the perfect opportunity to on-board new set of loyalists for our company.”