Indigo Nation Styles the startup superheros at the Unpluggd 2016

Bengaluru, May 9, 2016: Indigo Nation the flagship brand of Future Lifestyle Fashion Ltd was the Style partner for Unpluggd 2016 – India’s biggest tech and Startup conference that took place on the 6th and 7th of May at Bengaluru. As a new age fashion brand, Indigo nation’s association with Unplugged 2016 to style the startup super heroes at their first ever #StartupStudio went in line with its Startup Nation campaign that best reflects the startup ecosystem [culture] in India. The campaign echoes how today's generation is believing in the ever-evolving, dynamic and fast paced start-up culture and how they are becoming constant agents of change in not just the way they work, but also in the way they dress and present[ or showcase their fashion sense] themselves.

Over the last few months, Indigo Nation through its #StartupNation campaign has been building a powerful connect with the Indian youth that is edgy, raw, ambitious, cool, carefree, and subject to change – much like what start-ups typify. Earlier this year, the brand sponsored, The RVCE E-Summit that took place on 22th – 23rd January in Bangalore, at the prestigious RV college of Engineering and engaged with the budding entrepreneurs and startups that also matched the ideals of Indigo Nation’s Start-up nation campaign.

Commenting on the momentous association, Rachna Aggarwal, CEO, Future Lifestyle Fashion – Brand division said “"If there is one word that connects today's youth & strikes a chord with them then it's "change". Be it through "Changeism", "Subject to change" or #StartupNation, Indigo Nation’s has always been closely connected and engaged with its target audience - the ever-evolving, dynamic and fast paced youth.

We don’t consider fashion as what these startup entrepreneurs wear; we envisage fashion as their mindset – their attitude and approach in their business and personal lives.”

Association of Indigo Nation with Unpluggd 2016 is a way of expressing our solidarity with these start up super heros who like to live life on their own terms, be-their-own boss and have no fear of failure. We look forward to more such events to associate in future.”