HANITA BHAMBRI, WINNER OF ALOFT STAR ASIA, LAUNCHES HER FIRST TRACK – ‘BE PATIENT’

Mumbai, February 26, 2019: Hanita Bhambri, winner of the ALOFT Star Asia 2018 competition bagged a record deal with the Universal Music Group, after representing India on an international platform and conquering the stage with a winning performance. Hanita’s single ‘Be Patient’ has released on Tuesday. Project Aloft Star Asia is an international competition spearheaded by Aloft Hotels in partnership with Universal Music to identify the hottest emerging music talen/t from around the globe, offering them a chance to kick start their careers. The competition was a culmination of Aloft Hotels’ ongoing commitment to supporting emerging artists, which lives on through regular Live @Aloft music sessions featuring local acts at Aloft’s W XYZ® bars worldwide. Last year, the fifth and final edition of the Project Aloft Star Asia Pacific competition drew over 1,000 original music entries and 72,900 votes cast from across Asia Pacific. Hanita Bhambri got a chance to showcase her talent and be mentored by Bollywood singer and composer Salim Merchant whilst standing tall amongst global artists. Hanita won against stiff competition from Australia, China, Thailand and South Korea in 2018. Hanita’s upcoming single “Be Patient” radiates relentless optimism even when things don't go your way. It narrates an interesting storyline which leaves one with a bigger understanding that it isn't the circumstances that make people, but their choices. Devraj Sanyal, Managing Director and CEO – India and South Asia, Universal Music Group said “Hanita has had an interesting rise as an emerging artist who we chanced upon & once having discovered her, her path from being mentored by Salim Merchant to going to Seoul to compete in the finals & winning a resounding victory is one for the books. I’m very pleased that at Universal Music we have an opportunity to showcase Hanita’s artistry with the world” Talking about her journey, Hanita Bhambri shares “I’m really happy and excited to release my track “Be Patient” through Universal Music India. It's a song about relentless optimism and I can't wait for the world to listen to it. I’m really thankful to the Universal Music Group and Aloft Hotels for giving me this brilliant opportunity to share my music to a global audience. ” Universal Music has launched the song globally across all audio and video platforms. The song will be extensively promoted and interestingly marketed.