GROHE unveils its state-of-the-art retail showroom at DPS Store, Ludhiana

Ludhiana, April 14, 2016: GROHE, the world’s no.1 provider of sanitary products announces the launch of its new showroom at DPS Store, Ludhiana. The exquisite display zone showcases the entire range of GROHE bathroom fixtures and faucets, notably a live display ofF-Series Shower and highly acclaimed and innovative F Digital Deluxe Shower. The launch is aimed at tapping the evolving demands of a growingly aspirational market housed in the city of Ludhiana.
Speaking on the launch, Ms. Renu Misra, Managing Director, Grohe India Pvt. Ltd said, “Punjab is a very important market for us, with Ludhiana being one of the most high-growth geographies. The residents of this glorious city are increasingly looking forward to the best in bath fittings to appoint their homes with. With the launch of our display zone in DPS Store, we inch forward in our endeavour to offer easy access to consumers across India to the best in premium sanitaryware.”
The display at DPS Store, Ludhiana showcases Grohe Smart Control, Integrated Shower Toilet- Grohe Sensia, Power & Soul and Euro Disc Joy, which is in perfect synchrony with GROHE’s brand proposition of offering the most exquisite products for one’s bathroom. With this launch, the company aims to enhancethe propensity amongst the denizens of the city to upgrade their bathrooms into areas of pure luxury, sophistication and style. GROHE has an established presence across 100 cities in India and is aggressively looking to expand to other emerging and growing cities in a bid to offer the best bathroom concepts to a larger customer base.