DELIVER CONSISTENT QUALITY FOR BUSINESS GROWTH: SANJEEV PAHWA

Ludhiana, July 16, 2018: LMA CEO FORUM organised an interactive session with Mr. Sanjeev Pahwa, CMD Ralson Tyres India Ltd., to understand his Success Mantras, his business vision and the challenges he faced in creating an organisation committed to delivering consistent quality. The theme for the session was enunciated by Dr. Paramjit Kaur, General Secretary LMA, wherein she admitted that while most organisations claim to deliver quality, only a few are able to offer acceptable quality each time to the customer. Sanjeev Pahwa, shared his efforts on sensitising his team about the importance of consistent quality, investments in technology by bringing in the latest machinery, introducing the latest business reengineering processes and also creating a strong customer centric feedback system for ensuring that his customers buy the Ralson products with Trust. He admitted that though this seems simple, creating a Quality Culture requires dedication on the part of Top Management,100 percent commitment on the part of medium and lower management and intensive training of the operatives on the shop floor. Chairman LMA CEO Forum D L Sharma lauded Sanjeev Pahwa for his firm belief in Quality as a Success Mantra, and also ensuring that he was able to implement the Quantity of Quality in the Tyre Industry with an annual turnover of Rs. 800 crores. President LMA Kamal Wadhera expressed and hoped that participants would strive for offering global quality to their customers, as quality is now a prerequisite for success in the intensely competitive business world of today.