CT Group celebrates Basant Panchami by distributing kites and Manja strings to deprived children

Jalandhar, January 24, 2015: While the sky becomes adorned with many colourful kites on the festival of Basant panchami, it wasn't all merrymaking down below. As the festivities has always been peppered with many unpleasant incidents including minor or major accidental injuries and sometimes death of children while chasing behind kites. Keeping the motive to create awareness among the society under scanner, CT Group of Institutions organised a Corporate Social Responsibility (CSR) activity of distributing kites and Manja Strings to such children.

The children were also motivated to avoid this practice of chasing loose kites on the busy roads, localities and should avoid climbing multiple building terraces to get kites on the cost of their life. Another aim of organizing this event is to link people with the cultural roots.

The management, faculty, staff and students from both Maqsudan and Shahpur Campus of CT Group of Institutions took part in this activity. They distributed more than 500 kites and Manja Strings to the children of Apahij Asharam, Slum areas and other localities of the city.

Sharing his views over the cause, Manbir Singh (Managing Director, CT Group of Institutions) said, “Just as it took years of efforts to wean people off idols made of plaster of paris, it would take time for people to give up this habit as well. Government, NGOs and individuals tried raising awareness but it becomes difficult to explain such things to children as they are highly enthusiastic about flying kites during the festival," he said. “Our effort is to provide kites and strings to such children from deprived section of society who cannot afford them. Also by getting kites they would run behind the kites on the cost of their life and family as well. We have also tried to encourage them to avoid such practices to keep the festivities safe and enjoyable,” added Singh.

Charanjit Singh Channi (Chairman, CT Group of Institutions) appreciated the efforts of management, faculty, staff and students from picking up this cause of major concern for the society. He said, “Another aim of organising this activity is to link people with the cultural roots. We are to preserve the cultural heritage & legacy for the generations to come. So such festivals & days signify a lot.”