WORKSHOP ON ESSENTIALS OF VENTURING INTO E-BUSINESS

Chandigarh, February 20, 2019: A workshop on 'Essentials of Venturing into E- Business' was organized by Government Home Science College as a placement initiative. The guest speakers were Mr Aman, Freelancer and Digital Marketing Trainer with over 12 years experience in Digital Marketing Field and Ms.Ritika Raina, M Com and E-commerce sites expert with over 2 years hand on experience working on sites. Mr Aman emphasized the integral role of E-commerce in modern world. He explained about the marketing of products through various websites and highlighted the four P's of marketing i.e. Product, Price, Place and Promotion. He further added that any start up or venture can easily be advertised with digital marketing without incurring much cost. Ms Ritika Raina gave an insightful lecture on Digital Marketing. She discussed three types of search results opened in advertisement business. She highlighted upon Relevance, Freshness and Popularity as being important points in web marketing. She further emphasized the role of content management system used for digital marketing and pointed out the major differences between Facebook and Instagram pages. She also informed the students about uploading products on snapdeal and flipkart. Principal of the college, Prof. Sudha Katyal, thanked the guest speakers for sharing their pool of knowledge with the students and further motivated the students to make best use of these informative workshops and establish their own online startup or ventures by selling products on E-Commerce sites.