MICHELIN Launches X GUARD radial truck tyre for MASS marketing India

Chandigarh, October 4, 2016: MICHELIN, the world’s leading tyre technology leader today launched the MICHELIN X Guard radial truck tyre that is exclusively designed, engineered and made for India.Targeted at the price-sensitive general goods carriers and medium and long haul transporters,Michelin X Guard is a longer-lasting, more fuel efficient,lighterand more robust tyre.With this new tyre, Michelin is making an entry in the mass market segment of commercial vehicle tyres in India.

Mohan Kumar, Commercial Director, Michelin India said: “The new Michelin X Guard is a demonstration of the commitment of the Michelin Groupto bring the most advanced tyre technologies to India. The Indian market is rapidly evolving and to win in this exciting market place, it was important for us to adapt to the customer’s changing needs. Michelin X Guard, built exclusively for the Indian market, is a paradigm shift from the Indian consumer’s view point. This product is a true reflection of the ‘more for less for more' philosophy that combines the best of Michelin proprietary technologies to deliver a high quality product, but at an attractive market price. We expect this product to attract more customers to our brand”.