Hi-End Computerised Embroidery and Sewing Machines in world showcased

Hyderabad, September 23, 2016: Sri Dhanalakshmi Enterprises organised a demonstration of Computerised Embroidery and Sewing Machines of VIKING(Sweden), PFAFF(Germany) and Handi Quilting Machine(USA) here in city at Hotel Abode(Sri Venkateshwar Hotel) in Lakdikapul.

These hi-end machines were showcased for their Sewing and Embroidery Capabilities

The salient features of VIKING(Sweden), PFAFF(Germany) is that they cover largest area for embroidery and offer the fastest speed in the sewing machines industry informed Aditya Gupta of Alps Sewing Machines who are sole representative for India.

We request you to kindly accommodate the following information in listings/City Dairy Column for the benefit of your readers
Viking and PFAFF are two oldest brands in the world. PFAFF was established in 1862 and Viking in 1872 informed Aditya. These brands along with Handi Quilting Machines of USA are made available through Sri Dhanalakshmi Enterprises exclusively represents Alps Sewing Machines, Husqvarna Viking India, PFAFF India, Handi Quilter India for all the #HusqvarnaViking, #Pfaff, #HandiQuilter products in Telangana and Andhra Pradesh informed Aditya Gupta.

It is first time ever 15 high end machines are on display and the same are available for demonstration for the boutique owners, garment exporters, fabricators, logo manufacturers, job workers, fashion designers, quilt makers and other individuals and hobbyists. These are the most user friendly machines.

The range of these hi-end machines is from Rs 40,000 to 12.80 lakhs.

The craze for the embroidered clothes is on the rise. Women like embroidered clothes. Cashing in on from the trend and the demand these new models are introduced into the local market informed P. Veerabhadrudu.

Embroidery is the handicraft of decorating fabric or other materials. This is done with needle and thread or yarn. Embroidery also incorporate other materials such as beads, quills, metal strips, pearls, and sequins. Today, embroidery is most often seen on caps, hats, coats, blankets, dress shirts, denim, stockings, and golf shirts. Embroidery is available with a wide variety of thread or yarn color.

The high-end sewing machines provide a unique advantage that can make sewing chores easier. These provide consistent speed and quality that industry has been on the lookout, he said.
Quilting is the process of sewing of two or more layers of fabric together to make a thicker padded material, usually to create a quilt or quilted garment.

From homemade to massproduced, quilts cover the globe providing warmth, comfort, security and visual beauty everywhere. The versatility of quilts extends beyond bed coverings and into craft projects, museum-quality textile arts etc and more.

According to sources in the industry, the market potential for the hi-end sewing and embroidery machines is 5000 units per annum. And the market size is estimated to be around 50crore. The market is mostly unorganized.

Central and East India are markets for embroidery, but South is catching up fast says P. Veerbhadrudu, Director of Sri Dhanalakshmi Enterprises.