Cremica launches its new premium cookies Golden Bytes

Ludhiana, July 3, 2017: Mrs Bectors Foods Specialists Limited today launched its new premium cookies in the name of Cremica Golden Bytes. Speaking at the launching ceremony, Mr Anoop Bector, MD, Mrs Bectors Foods Specialists Limited said, “It is the result of our ever growing passion to serve our customers with healthier and tastier cookies.”
He said Golden Bytes offers abundance of taste and nuts. It has the perfect combination of crunch and butter softness making it “jitna buttery utna crunchy”. He added these premium cookies are high in quality and great in taste. It will appeal not just one’s taste buds but one’s emotions too by offering an enjoyable golden experience in every bite. It is available in two variants – Golden Bytes butter cookies and Golden Bytes mixed nut cookies.
Mr. Bector further said, “We are excited about our new premium cookie launch- Golden Bytes, a step ahead in establishing ourselves in the premium cookie segment. The product offers abundance of taste. I am sure when you try Golden Bytes, you will realize that it is a unique offering in this segment; a perfect combination of crunch and butter softness making it jitna buttery utna crunchy. The research findings too have revealed that Cremica’s Golden Bytes scored high against the competition because of its rich butter and cashew taste. With its brilliant taste, creative packaging and competitive pricing; Golden Bytes will surely entice your senses.”
The company also highlighted the developments that are being done in terms of infrastructure, manpower, facilities etc. It was told that the company’s continuous commitment to natural ingredients and an ability to understand customer demands has strengthened its distribution network to ensure deeper coverage and depth in North India and achieve leadership position by 2020.
It was further revealed that the company is a leading food processing company with annual turnover of over Rs.620 crores. It is also one of largest exporters of biscuits and exports to 70 plus countries. It sells its biscuits under the brand name of Cremica. Cremica is a household name across 10 states of North India and is the second largest player in Punjab region. The company which was sfound in 1978 by Mrs Rajni Bector, is today one of most respected FMCG brands and food processing company in India and works with top leading brands in India. Cremica biscuits are available across five lakh retail points across North India.
Mrs Rajni Bector said they were giving more emphasis on quality of products since beginning. She lauded the new product launched today. Among others, the company’s director sales and marketing Mr Manoj Verma was present.
Replying questions to the media, Mr Anoop Bector, MD, Mrs Bectors Foods Specialists Limited, told that the company had five manufacturing units across the country. He said the sixth unit was being set up at Rajpura at a cost of Rs.100 crores, adding the building work had been started and machinery had been ordered from Europe. He said the y-o-y growth of the exports of the company were 20 per cent to 25 per cent. He told that they were starting aggressive marketing strategy for the newly launched product.
Replying to a question, Mr Anoop Bector told that GST would not have any adverse effect on their industry. He hoped that GST would prove good both for them and the customers. Rather, GST would ensure ease of doing business, he opined. He said more new products would be launched once their sixth manufacturing unit was started.