CII Ludhiana Fair opens to overwhelming response
Author(s): City Air NewsMr Maheshinder S Grewal, Adviser to CM tasting anjeer from Afghani exhibitor at the CII Ludhiana Fair. Ludhiana, December 11, 2015: The 4 day CII Ludhiana Fair, being organised by Confederation of Indian Industry...
cityairnews
Dec 11, 2015 12:30
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Mr Maheshinder S Grewal, Adviser to CM tasting anjeer from Afghani exhibitor at the CII Ludhiana Fair.
Ludhiana, December 11, 2015: The 4 day CII Ludhiana Fair, being organised by Confederation of Indian Industry (CII), kicked off to a colourful start at Government College for Girls, Civil Lines, Ferozepur Road, Ludhiana, here today.
Inaugurated by Mr Maheshinder S Grewal, Adviser to the Chief Minister with LIC of India & NABARD as the Associate Sponsors; India Bulls & Oriental Insurance as the Associate Co-Sponsors, the fair featuring more than 180 exhibitors attracted huge crowds on the first day itself.
“With changing times, the consumers have become a lot smarter and demanding and Fests like CII Ludhiana Fair are a fantastic platform for them. I haven’t seen a fair as versatile as this this ever before in my life. During my round of the fair, I was delighted to see beautiful handicrafts, consumer durables, gifts items, home décor items, special antique collection, processed foods, kitchen appliances and swanky cars etc. at the fair”, shared Mr Grewal.
Calling it an institutional effort, the adviser to CM added that “I appreciate CII for organising a fair that brings immense variety and top quality products from India and abroad, promoting entrepreneurship as well as consumerism, which will go a long way in boosting the overall economy of the region. What is even more impressive is that the entrepreneurs producing even the smallest of items have also got an opportunity to market their products in addition to the large players”.
All pavilions attracted huge crowd right from the morning itself. The Social Expo pavilion, which has unique products made by NGOs, self-help groups and women entrepreneurs like footwear, phulkari pieces, woodwork items etc, many of them financed by NABARD caught the fancy of phenomenal crowds, especially the women right from the morning. Their fancy articles, utility items and decorative pieces made for special Christmas and New Year gifts.
“We have worked with NABARD for the ‘Social Expo’ - a display for the small-scale entrepreneurs and artisans, NGOs, and Self Help Groups (SHGs) to give them a platform to sell their handmade articles. The Social Expo Pavilion will offer variety of products from NABARD and KVIC (Khadi and Village Industries Commission)”, shared Mr S S Bhogal, Chairman, CII Punjab State Council.
The International Arcade was also jampacked with visitors. Exclusive range of garments, spices, special quilts and blankets, carpets, handicrafts, utility items, home decoration furniture & furnishings, special dry fruits etc from UAE, Dubai, Pakistan and Thailand were a major attraction.
Thailand’s special lampshades, decoration pieces, flowers, ladies’ purses, butterfly hairclips, light strings, key-chains etc really mesmerised the Ludhianites.
Various companies from Pakistan are displaying their exclusive range of products ranging from designer garments to hand-woven carpets, handicrafts and onyx marble products like a lion worth Rs 3.5 lac or a dining table with original pearls and sea-shell worth Rs 2 lacs, beautiful digitally designed ‘shamoz’, gorgette, velvet and cotton silk suits, handmade carpets, bags, purses, antique pieces, transparent decoration pieces made of Onyx stone and dry fruits etc.
Without doubt, it is ladies’ dresses – with their shimmer and sheen - that are the rage in Pakistani stalls. They never fail to attract the local female population in large numbers. Other Pakistani specialities are footwear (both gents and ladies), ‘kadhai’ suits, packaged food items, artificial flowers, sarees, purses, bags, cutlery and crockery, time-pieces, pen-stands etc.
The CII Auto Show 2015 featured launch of new hybrid models by Maruti, Toyota Kirloskar, Hyundai, Tata Motors, Nissan Motors, Renault, and TVS etc, with attractive offers.
At the CII Auto Show, Tata Motors today launched a new variant of the Safari Storme VX powered by a new 2.2L VARICOR 400 engine. The newest addition to the Safari Storme family, the Safar Storme VX is available in both 4x2 and 4x4 drive options, and is priced @ Rs 13,26,595 for the 4X2 option, with the VX 4X4 option priced at Rs 14,62,158 (ex-showroom)
Commenting on the launch, Mr. Navneet Trehan, Regional Manager, North1 – Passenger Vehicle Business Unit, Tata Motors, said, “We at Tata Motors are delighted with the launch of a new more powerful variant of the Safari Storme – the Safari Storme VX. With a massive road presence, along with superior on-road and off-road capabilities, the new VX variant of the Safari Storme with Tata Motors new VARICOR 400 engine and a new 6-speed gear box, will further exemplify the excitement and performance quotient of India’s most popular SUV.
With features and capabilities of the new Safari Storme based on our HORIZONEXT approach, we are committed to constantly listening to our customers, making the country’s most popular SUV even more popular and a perfect companion on every journey.”
Toyota showcased it's new and trendy range of vehicles at CII auto show. Its vehicle display comprised the newly launched Fortuner TRD sportivo model and also the stylish, feature loaded new Liva LE.
Daksh India, a new show emerged as a stupendous success as well. It is an exclusive show promoting the crafts of Rural India bringing in decorative items from Cottage Emporium & TRIFED for the first time. These are providing livelihood opportunities for small scale self-employed people living in the rural areas of India by helping them market their handicrafts.
Giving details about the Fair, Mr Pikender Pal Singh, Regional Director, CII NR, shared that “The fair promises to be a true shopping platform for residents. It has always been CII’s endeavour to bring the best of products with latest technologies and variety to the Ludhiana residents under one roof. We aim to boost entrepreneurship and support the small players as well by providing them a platform to market and sell their products easily to the prospective buyers”.
The fair runs from 11 am to 8 pm and is on till 14th December 2015 at Govt College for Girls, Ferozpur Road, Ludhaina.
Date:
Friday, December 11, 2015
