Walmart India ties up with Plumb5 for real-time customer analytics

Chandigarh, July 19, 2016: Walmart India, the wholly owned subsidiary of Walmart Inc. has tied up with Plumb5 to customize communication with our members in the most relevant and timely manner through a 'Single Customer View'. Launched this month, this platform has begun enabling Walmart India to provide its customers with real-time personalization during their shopping journey in our Best Price Cash & Carry stores or online.

Rajneesh Kumar, Senior Vice-President & Head of Corporate Affairs, Walmart India, said, “We are excited with this tie-up as integrating online and offline data through the Plumb5 platform is helping us customize shopping experience for our members. The platform is customized to run our proprietary pricing data and deliver real-time pricing-based engagements thus providing us with clarity over our customer interactions and spends. At Walmart, members’ shopping experience is of priority to us and we are constantly striving to provide a seamless omni-channel experience to our members. We are leveraging technology to understand our members better and Plumb5 is one such technology we’re using. We hope to see fruitful results out of it in the days to come.”

Vijay Chander, CEO of Plumb5.com said “we are delighted to be to be associated with Walmart India.
Plumb5's single customer view capability and lean nodal architecture will be of value to Walmart India's needs on customer intelligence and business intelligence. We are committed towards delivering quality work and providing a single point solution for all their requests involving data and intelligence"