· Targets double digit turnover by 2021 with exports based on indigenous R&D
· Eyes market leadership from the current domestic infrastructure surge
· Identifies corporate customer as new growth driver for construction equipment
Bengaluru, December 13, 2017: Escorts Construction Equipment (ECE), the construction and material handling equipment manufacturing arm of Escorts Limited, today launched India’s safest Pick-n-Carry Crane, CT Smart 15, at the EXCON 2017 in Bengaluru today, along with best-in-class (Performance, Productivity & Reliability) Soil Compactor 3212 in 12-ton class and upgraded Hydra series pick and carry crane.
Unparalleled in safety, the newly launched CT Smart 15 Crane, has unique anti-toppling and anti-lifting features that provide enhanced safety on the site. Developed with indigenous R&D, in sync with Make in India, CT Smart 15 Crane has turning radius of just 6 meters that competes with today’s SUVs. This crane provides Auto De-rated Load chart in articulation along with many other standard features.
Participating in the 9th International Construction Equipment and Construction Technology Trade Fair at Bengaluru, Escorts showcased its robust product portfolio in material handling, soil compaction and Earth moving equipment. All construction and material handling equipment from the Escorts stable are BSIII emission norms compliant. Its Junglee class of earth movers that come with world’s best Knorr driving lines is targeted at capturing the customer demand, both corporate and retail, fueled by new wave of government driven infrastructure activities in country.
According to Ajay Mandahr, CEO - Escorts Construction Equipment, “Our USP is value innovation and most competitive operating costs. The demand for safer and more productive solutions has brought a zing to the construction and material handling equipment manufacturing industry and we at Escorts are fully equipped to cater to the same. Brand Escorts has credible footprints in the SAARC, Middle East, Latin America and Africa and exports therefore will be a key driver for our overall growth strategy. We are also exploring other opportunities in complementing product segments to further expand our portfolio.
He further added saying, “We are targeting double digit growth in next four years. We are in the business of providing Practical & Comprehensive Solutions to our customers in Material Handling, Earth Moving & Road Construction space. Escorts currently enjoys over 40% market share in the Pick-n-Carry Crane segment and is growing. Within Compaction Equipment segment, the target is to increase our market share to 15%. In Earth Moving Segment our products viz., Digmax-II & Jungli are well differentiated & offer several advantages over the competing products. Jungali is positioned as heavy-duty machine for hard strata application & is caters to the niche segment where we are going strong.”