Two-day international conference on sports science and management organized in Sharda

The Sharda School of Business Studies, in collaboration with the Ministry of Youth Affairs and Sports, organized a two-day international conference on Sports Science and Management on campus. The theme of the conference was "Innovations and Strategies in Sports Science and Management," which saw participation from various delegations. The objective of this conference was to facilitate discussions among professionals, start-ups, and experts in the sports industry regarding their perspectives, capabilities, and challenges.

Dr. Ranjith Bhandara, member of parliament from Sri Lanka, stated that this conference aimed to centralize environmental, social responsibility, and ethical business practices in the field of sports science and management. Discussions were held on leveraging innovative strategies, social media, and emerging technologies to enhance global competitiveness in sports.  

Speaking at the event, S.K. Mishra, Commissioner of Customs emphasized that although India leads in terms of population, it lags significantly behind in the field of sports. He highlighted the steps taken by the Prime Minister to bring about substantial improvements in this sector. Sharda University is encouraging its students in sports and undertaking various initiatives. Similarly, other universities should also work in this direction.

YK Gupta, Pro Chancellor, Sharda University “highlighted that sports not only promote physical health but also instil values of teamwork, discipline, and resilience. Participation in sports fosters holistic development and equips students with skills necessary for success in all aspects of life.      

The conference was attended by Dean Kapil Pandla of the Sharda School of Business Studies; Vice Chancellor Dr. Jayanti Ranjan of Sharda University Agra; Director P.R. Dr. Ajit Kumar; Dr. Ajay Kumar; Dr. M.D. Siddiqui, along with corporate professionals, professors, and students.