Progressive Farmers to Act as Brand Ambassadors in Every Village: DC Sachin Gupta

Rohtak, February 24, 2026: Reaffirming the district administration’s commitment to strengthening agriculture through innovation and peer learning, Deputy Commissioner Sachin Gupta announced that progressive farmers will be identified and developed as brand ambassadors in every village of the district to promote modern, profitable and sustainable farming practices.

Chairing a review meeting of the Agriculture Department and allied departments at the Mini Secretariat, the Deputy Commissioner said that farmers who have demonstrated success in agriculture and allied activities—such as horticulture, fisheries, dairy and value addition—will be positioned as role models to inspire other farmers at the grassroots level.

The Deputy Commissioner directed concerned departments to:
• Identify progressive farmers at the village level
• Prepare detailed case studies with proper documentation highlighting best practices, income models and innovations
• Organise village-level lectures and interaction sessions by these farmers
• Ensure public recognition and honouring of such farmers to encourage wider adoption

He emphasised that peer-to-peer learning is one of the most effective tools for motivating farmers to adopt new techniques and diversify income sources.

Stressing the importance of long-term soil productivity, the Deputy Commissioner instructed officers to intensify efforts on:
• Soil conservation and prevention of land degradation
• Encouraging farmers to undertake soil and water testing
• Guiding farmers on crop selection based on soil health and water quality to maximise returns

During the meeting, departmental officers informed that:
• A project worth approximately ₹2 crore for Kalanaur area has been prepared and submitted to headquarters for approval
• In village Madoudi, work is underway on a vertical drainage system to address persistent waterlogging affecting around 500 acres of agricultural land, aimed at providing a permanent solution

The Deputy Commissioner issued clear directions that:
• Regular water quality testing of ponds used for fisheries must be ensured
• Remaining Panchayat ponds should be auctioned expeditiously to optimise utilisation and generate local income
• Fisheries and horticulture departments should work in close coordination to promote diversification and allied income opportunities for farmers

Officers of the Krishi Vigyan Kendra (KVK) were directed to extend full technical and research support to progressive farmers, ensuring that scientific advancements reach fields in a practical and implementable manner.

Progressive farmers Raj Kumar, Shubham, Jasveer, Ajay Kumar, Jai Kishan and Rajesh also shared their experiences and suggestions during the meeting.

The meeting was attended by DDPO Rajpal Chahal, District Fisheries Officer Asha Hooda Ahlawat, Deputy Director Agriculture Dr. Surender Singh and other concerned officers.