Paper Boat partners with Indo Nissin and targets national footprint

Chandigarh, April 30, 2015: Setting sail to more shores, to capture and bring to life many more childhood memories, Paper Boat has entered a strategic partnership with Japanese food giant, Indo Nissin Foods. The collaboration will see Paper Boat and Indo Nissin Foods coming together to reach newer geographies, helping Paper Boat strengthen their distribution and brand presence in tier II cities and some rural pockets. Through this partnership, Paper Boat will distribute a newly launched pack of 200ml SKU of their four country-wide favourite flavours – AamPanna, Aam Ras, Jaljeera, and Jamun Kala Khatta. Sharing a tradition of innovation and led by strong cultural values, the tie-up is believed to be complementary for both the brands.

Affirming his optimism on this partnership, Gautam Sharma, MD, Indo Nissin Foods said, “We are happy to associate with Paper Boat in this first of its kind distribution tie-up. We feel that there is a tremendous cultural fit between the two companies. We are innovators in the instant noodles category. Paper Boat is an innovator in the traditional beverages category. Moreover, the distribution channel being explored is quite in tandem. We already have a strong hold in distribution, and good penetration, and Paper Boat intends to go the same way”.

Indo Nissin Foods, the makers of the famous ‘Top Ramen’ noodles and other instant noodles products including ‘Cup Noodles’ and ‘Scoopies’ will distribute the new Paper Boat SKUs across India.

Commenting on the partnership, Neeraj Kakkar, CEO and Founder of Hector Beverages, said, “We are excited to partner with a global leader such as Indo Nissin, whose distribution network will aid us in creating a national presence. This strategic partnership is aimed at giving consumers more access and options to buy the brand, which is something that every company strives for. Indo Nissin’s market knowledge and distribution network will greatly support us in reaching out to more markets.” He also added, “The company has aggressive growth plans and aims to build its brand through new business initiatives, by exploring new media options.”

Both Indo Nissin and Paper Boat place strong impetus on tradition and connecting with local flavors. While Indo Nissin has been distributing on its own in India since 2008, the brand has laid a lot of emphasis on understanding and innovating around Indian palate. The move is in line with the two brands hoping to unlock the potential of differentiated niches in consumer spaces in the key markets of India.