Mini India delivers 512 cars in 2020 with remarkable growth of 34 per cent in Q4
Enhanced digitalization in customer journey creates a unique brand experience
Gurugram: MINI India has delivered a strong performance of 512 cars in calendar year 2020 (January – December). Withstanding the current market challenges and lockdown situation, MINI India regained momentum swiftly in second half of the year. In Q4 2020 (October – December), MINI India posted the highest-ever quarter with a remarkable growth of 34% as compared to the same period in 2019 and also closed the year with highest-ever monthly sales in December.
Mr. Vikram Pawah, President, BMW Group India said, “MINI was born out of a crisis. It’s a bold and daring brand that is authentic, inventive and optimistic by nature. It brings people and communities together even in the most extraordinary times. And in an unprecedented year, it has proven this once again. MINI India increased its overall segment share and grew by 34% in the last quarter, which is commendable in the current scenario. True to its genes, MINI managed to innovate and adapt swiftly by offering a complete online journey to its customers with the introduction of the MINI Online Shop. From here on, MINI will continue to gather momentum and serve its customers with products and experiences that are progressive and unique.”
The locally produced MINI Countryman commanded a share of over 40% in sales. The iconic MINI Hatch contributed 33% while the very popular MINI Convertible contributed over 23%.