New Delhi, December 19, 2017: After taking the design world by storm all over the country, Merino Group inaugurated the first ever “Merino Experience Centre” in the city today. The showroom was inaugurated by the Chairman Shri CL Lohia, in the presence of trade partners, prominent architect fraternity & interior designers. It will serve as a one-stop solution for all surface needs, with a grand display of all products of Merino under one roof.
Speaking on the occasion, Mr. CL Lohia, Chairman, Merino Group said, “Merino Group has always been a customer friendly brand; but now the company intends to invest in unique ways to develop a deeper connect with our consumers. We aim to deliver additional experiences and broaden the knowledge horizons by giving information about the latest innovations in surface industry. MEC is one such initiative of the group and the flagship centre has opened in New Delhi. It will be followed by upcoming centers in Kolkata, Jaipur & Bangaluru. It’s a marketing initiative to create an organized visual display of all our brands, where any customer or business associate can visit to explore various colours, textures, understand product applications and then choose from the wide range of product categories.”
The grand display settings will instantly reveal how Merino’s different surface solutions can be combined to complement many more surfaces than what the consumers can generally think of. The diversity of products, styles and verticals showcases that Merino is not only about ground-breaking interior design products but also about whole surface & décor lifestyle experience.
The MEC will allow the brand to come closer and become more familiar with both customers and retail partners. The center will help in showcasing the USP of products on a digital platform through Audio-Visual formats.
MEC will act as a creative/business hub for Architects & Interior designers, enabling them to explore the products and meet sales teams to work on projects. The Experience Centre is well equipped to meet their needs and act as a stomping ground for Architects & Designers for garnering ideas in their quest for design and inspiration. The product display will help them to foster robust discussions and choose from extensive range of Merino surface products.
At the launch occasion, Ms. Aastha Chadha, AGM – Marketing, Merino Group mentioned that, “providing technical guidance and product availability information at a single window will be an added benefit of the centre. Merino trained personnel can guide customers to make better decisions by choosing the right products suited to their needs. They can be conveyed about small but important information like products suitable to different surfaces be it Vertical, Horizontal, Interior or Exterior, apart from the installation & maintenance tips which a busy retail counter might miss out due to heavy footfall.”
The centre aims to add value to the design fraternity by providing 360-degree information, starting from aesthetic appeal with technical & commercial information – all under one roof.