LT Foods strengthens its Super Food portfolio by launching ‘Daawat Quick Cooking Red Rice' 

Chennai, September 29, 2023: LT Foods, the more than 70-year-old Indian-origin global FMCG Company in the consumer food space, has strengthened its Super Food portfolio by launching ‘Daawat Quick Cooking Red Rice’ for the health enthusiasts. 

Ritesh Arora, CEO, India Business & Far East, LT Foods Ltd., said, “We, at LT Foods, are committed to providing healthy food options to the consumers. While solidifying our position further in the core Basmati and Specialty Rice segment, we diversified and forayed into the Convenience and Health segment more than a decade ago by launching Daawat® Quick Cooking Brown Rice, which has maintained its leadership position to date. Building on it, the company launched Daawat Sehat, an iron and vitamin–fortified rice, which has also been well-received by consumers. With the launch of ‘Daawat Quick Cooking Red Rice’ we have reinforced our tryst with health as a segment.” 

K. Ganapathy Subramaniam, Head of Marketing, LT Foods Ltd., said, “To boost our health portfolio, we launched a Super Food range aimed towards consumers at large but to particularly appeal to the health conscious consumers who are willing to expand their food repertoire for a better tomorrow. Our latest Super Food, ‘Daawat Quick Cooking Red Rice’ reflects our commitment of providing a wholesome, nutritious food to enhance the well-being of our consumers. We believe that by introducing Red Rice, we are not only providing a healthy alternative but also opening up new avenues for culinary exploration. Its versatility in various cuisines and dishes makes it an exciting addition to any kitchen.”