Leading FMCG brands join udaan platform

Chandigarh, September 7, 2022: udaan, India’s largest business-to-business (B2B) e-commerce platform, today announced that over 150 leading Fast-moving consumer goods (FMCG) brands have joined the platform in the last six months. The reputed brands stand to benefit from udaan’s robust network across the country and a long-standing relationship that the company shares with small retailers and kirana stores. With the addition of these brands, the FMCG category on udaan will now have over 250 brands on the platform to serve small retailers and kirana stores across Bharat. 

Over the last six months, the Essentials category on the udaan platform witnessed leading FMCG brands including Cipla Health, Perfetti Van Melle, Reynolds, Pidilite etc making available a range of products at affordable prices to the retailers on the platform. The FMCG category plans to expand its presence from 1200 cities currently to over 1500 cities, thus benefiting both the brands as well as retailer partners on the platform while enjoying the benefits of e-Commerce scale.

Vinay Shrivastava, Head - FMCG Business, udaan said, “The rapid pace of digitisation and technology adoption across Bharat has resulted in leading FMCG brands joining the udaan platform to expand their distribution network in a cost-effective manner. We are delighted to lead this shift and emerge as the preferred partner for these brands and helping them tap the huge opportunity that the retailers across Bharat. We look forward to enabling more national and regional brands to grow their business while empowering small retailers and kirana stores of Bharat with a range of products at affordable and transparent prices.”