kindlife expands into fragrance with ARKS — strengthening its position as India’s modern beauty and wellness powerhouse

kindlife, Young India’s go-to destination for trending beauty and wellness, has announced its strategic foray into the fragrance category with the exclusive launch of ARKS Fragrance — a premium addition to its curated portfolio. This expansion reflects kindlife’s commitment to bringing the freshest brands to India's trend-first consumers, blending global sensibilities with local discovery.
ARKS, Ranbir Kapoor’s premium lifestyle brand embodying a philosophy of quiet confidence, enters a new retail chapter as its iconic fragrance, ARKS Day is now available at kindlife. Known for its elevated approach to everyday essentials, ARKS continues to expand its universe of thoughtfully designed products that reflect its signature minimalism and timeless appeal.
Speaking on the partnership, Radhika Ghai, Founder & CEO of kindlife, said: “We’re thrilled to introduce ARKS on kindlife, marking our entry into India’s fast-evolving fragrance market. This collaboration reflects a powerful synergy — ARKS embodies the purpose-driven brand ethos that deeply resonates with the next-gen Gen Z audience. As fragrance becomes an extension of self-expression, it’s a natural evolution of kindlife’s beauty and wellness ecosystem.”
ARKS joins kindlife’s expanding portfolio of skincare, haircare, and wellness. This move represents a strategic step toward a full-spectrum beauty ecosystem and strengthens kindlife’s commitment to curating cutting-edge lifestyle experiences designed for a generation that values authenticity, individuality, and global discovery.
Speaking about the launch, Abhinav Verma, Co-Founder and CEO of ARKS, said, “ARKS Day is about the final layer of quiet confidence. Something you wear without trying too hard. Launching on Kindlife lets us connect with a new generation of consumers who value authenticity, craft, and modern minimalism. For us, it’s not just about fragrance - it’s about shaping how modern India experiences lifestyle.”
India’s fragrance market is booming, projected to grow from $1.92 billion in 2024 to $6.49 billion by 2033 (a CAGR of 14.5%). kindlife enters this high-growth space with ARKS, marking the first of several strategic collaborations planned to accelerate the growth of its premium beauty segment.