JK Maxx Paints Unveils New Campaign “Maxx Karo, Relax Karo” Featuring Akshay Kumar
JK Maxx Paints, backed by the rich legacy and excellence of JK Cement Limited, has launched its new brand campaign, “Maxx Karo, Relax Karo”, featuring for the first time ever its brand ambassador, Akshay Kumar.
City Air News
Apr 28, 2026 08:27
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Ludhiana, April 28, 2026: JK Maxx Paints, backed by the rich legacy and excellence of JK Cement Limited, has launched its new brand campaign, “Maxx Karo, Relax Karo”, featuring for the first time ever its brand ambassador, Akshay Kumar. This marks the next phase of growth for the brand through its association with the Bollywood superstar. This also builds on the strong foundation established by its flagship product JK Wallmaxx Putty, bringing its core promise to life through a relatable and engaging campaign narrative.
Commenting on the campaign, Nitish Chopra, Business Head – White Cement and Paints said, "Consumers today are often faced with too many choices when it comes to home beautification products - from selecting the right putty and primer, to selecting the right paint. With ‘Maxx Karo, Relax Karo’ campaign, our focus is on simplifying this decision-making process by offering a complete, end-to-end solution backed by the trusted legacy of JK WallMaxX Putty and JK WhiteMaxX Cement. With this campaign, JKMaxx Paints is reinforcing the promise of reliability, consistency, and performance across every stage of the painting journey, so consumers don’t have to second-guess their choices. Akshay Kumar’s credibility and mass appeal perfectly embody these values, helping us bring our message of credibility, trust and simplicity to homes across India."
“We understand that painting a home is an emotional journey, and today’s consumers are looking for reliability, and results they can feel confident about. With ‘Maxx Karo, Relax Karo’ campaign, JK Maxx Paints aims to offer that reassurance, helping homeowners make choices with ease. Having Akshay Kumar as the face of the campaign adds to the brand’s credibility and relatability. We are confident that this light-hearted narrative will connect well with consumers, influencers and channel partners alike” said Amandeep Malhari- Head of Marketing, – White Cement and Paints.
