ITC Foods launches Sunfeast A2 NaatMaad Paal Biscuits

--- The First Ever Native Indian Cow Milk Biscuits ---
~Sunfeast has innovated to deliver benefits of Native Indian Cow Milk fortified with 8 essential vitamins, iron & calcium ~
Chennai, August 1, 2017: Creating a staggering chronicle in the Indian biscuit segment, ITC Foods today, announced the launch of first of its kind, Sunfeast A2 NaatMaad Paal biscuits in Tamil Nadu. These biscuits are enriched with Native Indian Cow Milk and fortified with the goodness of 8 Essential Vitamins, Iron &Calcium. With the launch of Sunfeast A2 NaatMaad Paal biscuits, ITC Foods has elevated the nutritional value of a daily staple in the Indian household.

For a mother, it is of utmost importance that she provides her children a balanced and nutritious diet which aids their mental& physicaldevelopment. Sunfeast is committedto address every mother’s concern in today’s challenging environment. With Sunfeast A2 NaatMaad Paal biscuits, Sunfeast has gone a step ahead by infusing the healthiest milkin its product offering. The 8 essentials vitamins are important foroverall well-being of a growing child while, iron is known to aid red blood cell development and calcium for strong bones & teeth.

Speaking on the occasion, Mr Paritosh Wali, Chief Operating Officer, Biscuits & Confections Cluster, Foods Division, ITC Limited said, “At ITC Foods, our endeavour is to present innovative and uniqueproduct offeringsthat ensures a delightful food experience forall our consumers.It gives us immense pleasure to introduce the first ever native Indian cow milk biscuit in the country - Sunfeast A2 NaatMaad Paal Biscuits. With this launch, we have taken the brand to an all new level by including acore ingredient for a mother to build her child’s nutrition. We are extremely positive about the product which is backed by robust scientific & consumer research on child’s nutrition coupled with a strong understanding of consumer taste preferences.”

Commenting on the launch of Sunfeast NaatMaad Paal biscuits, renowned actressSneha Prasanna said, “I am happy to be associated with ITC Foods & Sunfeast biscuits for a long time. I am extremely delighted to be a part of launching the first ever native Indian cow milk biscuit, Sunfeast NaatMaad Paal biscuits. This innovative, healthy& tasty milk biscuits from Sunfeast will play a significant role in a child’s mental development and physical growth. Sunfeast biscuits have identified the high nutritional value of the milk provided by our Indian cows to ensure overall well-being of a growing child. I have recently shot the TV commercial in Mumbai and it has come out very well. Every mother in Tamil Nadu can rejoice with Sunfeast as it is a balanced combination of appropriate nutrients for a child’s daily growth.”