IIT Roorkee organized an Awareness Programme on "MSME Innovative (Design) Scheme” 

Roorkee, Uttarakhand: Design Innovation Center, Indian Institute of Technology Roorkee (IIT Roorkee) organized an Awareness Programme on "MSME Innovative (Design) Scheme” Industry – Academia Interface under the aegis of Ajit Singhvi Institute Chair Professorship at IIT Roorkee in collaboration with Department of Design, IIT Roorkee; Development and Facilitation Office (DFO-MSME), Haldwani; SIDCUL Manufacturers Association of Uttarakhand (SMAU), Roorkee Chapter; Indian Industries Association (IIA), Roorkee Chapter on February 9, at Bhagwanpur, District Haridwar, Uttarakhand.
The core objective of this scheme is to bring the Indian manufacturing sector and Design expertise/ Design fraternity onto a common platform. The scheme aims to provide expert advice from experienced designers on cost-effective solutions to real-time design problems, new product development, and continuous improvement and value addition in existing/new products.
Prof. Inderdeep Singh, Dean, Infrastructure, and Coordinator, Design Innovation Centre, IIT Roorkee, coordinated the event and shared details of the MSME Innovative (Design) Scheme with participants from MSME units. Prof. Apurbba Kumar Sharma, Head, Department of Design, IIT Roorkee, delivered a lecture titled 'Managing and Transforming Enterprises to Superior Competitiveness, Profitability and Sustainability' during the programme. Ajay Digambar Jain, Chairman, SIDCUL Manufacturers Association of Uttarakhand (SMAU), Roorkee Chapter; Praveen Garg, Chairman, Indian Industries Association (IIA), Roorkee Chapter; Amit Goyal, Secretary, SIDCUL Manufacturers Association of Uttarakhand (SMAU), Roorkee Chapter; Akash Soni, Treasurer, SIDCUL Manufacturers Association of Uttarakhand (SMAU), Roorkee Chapter; Prem Singh, Secretary, Indian Industries Association (IIA), Roorkee Chapter; Deep Mani Mishra, Joint Secretary, Indian Industries Association (IIA), Roorkee Chapter; Sundram, Treasurer, Indian Industries Association (IIA), Roorkee Chapter; Zuber Ahmed, Office In-charge, Indian Industries Association (IIA), Roorkee Chapter, and Officials from the Design Innovation Centre and the Department of Design, IIT Roorkee, were present. Additionally, representatives from the various regional industries and MSME units benefited from the discussion during the event.