Bajaj Auto’s Maxima C becomes leader in India’s Three-Wheeler cargo segment
Maxima C now commands a massive 45% market share in the three-wheeler cargo segment
Bajaj Auto Limited, ‘The World’s Favourite Indian’ has acquired leadership position in the three-wheeler cargo segment with Maxima C reaching a 45% market share in Apr 21 - Nov 21 period. This has been achieved in 6 years from launch, a rare feat in the automobile industry.
This competitive gain has accelerated post Bajaj Auto Ltd. launched innovatively designed BS6 products, meeting emission norms and yet are simple to maintain while retaining their advantages of best-in-class reliability, power packed performance and fuel efficiency. Maxima C has gained traction in both urban and rural markets, thanks to these strong product attributes.
The transition from Diesel to CNG products where Bajaj is an undisputed leader for a long time has also helped Bajaj achieve this leadership position. The lower operating costs of CNG have become even more advantageous in recent times and therefore the market is shifting towards CNG products as a viable buying option. Key market developments like, recent growth of e-commerce and last mile transportation due to a revival of economic activities in rural India has helped the category to grow.
Speaking about the success of the Maxima Cargo, Mr. Samardeep Subandh, President, Intra-City Business, said, “Bajaj Maxima C’s unmatched product strengths of reliability, power and frugality coupled with Bajaj Auto’s strong financing strength, Dealer Network and manufacturing ability have ensured quick scale up of the proposition even during the tough pandemic time. First time buyers across the country have also chosen the Maxima C because of the trust that the Bajaj name has established over the period.”